Ultimate Performance

Ultimate Performance is a brand new range of sports accessories, created to meet the needs of those on the move.

Our product inspiration comes from the many trails, fells and glorious landscapes of the British Isles – indeed we asked our many product testers to travel far and wide to push the products to the boundaries of wear testing!

One of the key testing areas has been the Lake District, home of fell running. The Lakes are a quite spectacular location, a landscape tapestry of running trails and climbing crags carved amongst the many rolling peaks and alongside the beautiful waters.

As hydration features so prominently in the UP product portfolio, what better link than the series of waterfalls (‘forces’) that are famously scattered around the region. The Lakes symbolise our search for ultimate performance, so it made perfect sense to reflect that when naming the UP range.