Warc

We've been working on a unique series looking at the impact of #COVID19 on marketing spend and strategy.
Watch David Tiltman, VP Content at WARC, as he provides an update on recent content published in this series - https://bddy.me/2WOub2m
#Coronavirus #Marketing #Strategy

What will be the impact of COVID-19 on media planning?
James McDonald, Managing Editor at WARC Data, provides three scenarios in which the spread of the coronavirus may potentially impact purchasing, media consumption and advertising investment - https://bddy.me/2wFPbO1
#WARCData #COVID19 #Marketing #Coronavirus

We've just launched WARC from Home, a new series to help you brush up on the essentials of marketing during the COVID-19 lockdown.
This week we're starting with distinctive brand assets, what they are and why they matter - https://bddy.me/2yawQck
#WARCfromHome #COVID19 #Marketing

How do you change consumer habits? Join our #WARCWebinar on 1st April to hear the theory behind effective behaviour change, with real examples - https://bddy.me/2UBOQ6N
#Webinar #BehaviouralEconomics #ConsumerBehaviour #Marketing

Our #WARCData Managing Editor, James McDonald, was interviewed by #DeadlineHollywood to share his knowledge on the impact on adspend due to the cancellation of the Tokyo Olympics.
Read the piece in full here - https://bddy.me/2y0UoAa
#COVID19 #TokyoOlympics #Coronavirus #adspend

Our special #COVID19 series is here to help, with insights to guide your marketing strategy through these unprecedented times, including a list of free resources for non-subscribers - https://bddy.me/33Vg5xL
#Coronavirus #Marketing #Strategy

'In an industry often fixated by the short-term, this gives a sense of the long-term value of what our marketers do'
Colin Mitchell, Senior VP, Global Marketing at #McDonalds on being ranked as number one brand in the #WARCRankings #Effective100 - https://bddy.me/2Uzf5uH

How to adapt your strategy during the coronavirus lockdown and what to anticipate after the crisis is over - https://bddy.me/2QEFKFu
More guidance on how to re-strategise amid the COVID-19 outbreak in our special WARC series - https://bddy.me/2UyM4zq
#COVID19 #Marketing #Coronavirus

'Our mission of helping brands earn a meaningful role in people's lives is not just a mantra to us'
Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup on being ranked the top holding agency in the #WARC Rankings #Effective100
Learn more about the best companies and campaigns for effectiveness - https://bddy.me/2QEiLKp

Brands may need to shift their positioning in response to the COVID-19 pandemic - https://bddy.me/2wv5GfL
Our snapshot series on the impact of the virus is full of insights on how to respond and rebound from the coronavirus crunch - https://bddy.me/2UzqPgG
#COVID19 #Marketing

The future lies with reverse #segmentation, says Lance Porigow, Chief Marketing Officer at #TheShipyard
Get his and other experts' insights on how to use segmentation in 2020 in the latest #WARCGuide - https://bddy.me/3dpr6eH

Congratulations! #McCann is the world's most awarded agency network for #effectiveness in the #WARCRankings
The #Effective100 celebrates and recognises the most effective marketing in the industry. Find out more - https://bddy.me/2IZNIo7

We're loving it! Congratulations to #McDonalds - the most awarded brand for effectiveness in the #WARCRankings #Effective 100!
Let's get inspired by the most effective marketing in the world - https://bddy.me/2J167Rw
#Rankings #Effectiveness #Marketing

As #COVID19 spreads around the world, companies may need to abandon traditional strategies if they want to maintain public trust - https://lnkd.in/dbp53zq
Get more guidance on how re-strategise amid the #coronavirus outbreak in our special WARC series - http://bit.ly/33nImwB

It's a Tide Win! Saatchi & Saatchi New York's #ItsaTideAd is the most awarded campaign for effectiveness in the #WARCRankings
The #Effective100 celebrates and recognises the most effective campaigns and companies in the industry. Find out more - http://bit.ly/2U2YHUt
#Rankings #Effectiveness #Marketing

Today we're celebrating the winners of the #WARCRankings #Effective100 - the world's most awarded companies and campaigns for effectiveness
Watch the top 10 campaigns here - https://lnkd.in/gaGyXyd

The last of the #WARCRankings is here! The #Effective100 ranks the world's most awarded companies and campaigns for #effectiveness
Congratulations to all the winners! Learn more - http://makeit.warc.com/rankings…
#Rankings #MarketingExcellence #MakeitWARC

The #WARCGuide on everything you need to know about #segmentation is out.
One of our expert contributors, #Kantar TNS's gill edwards outlines 3 reasons why segmentations do not always deliver.
http://content.warc.com/warc-guide-march- 2020.html…