When In Rome Wine

When in Rome brings you amazing craft wines from Italy – made by small, independent producers and sold in boxes. Better value, better for the environment

Many of us in the UK associate boxed wine with cheap plonk. It’s not that different in Italy. Most Italian city dwellers still buy their wine in bottles.

But in the Italian countryside things are different.

Country folk like to visit their local winery with a refillable container – fill it with wine, take it home, decant and enjoy. It’s how Italian families have been enjoying their wine for centuries.

Our wine experts Andrea and Lorenzo own two wine stores in Milan. Both sell bottles. But more and more of their customers are doing things the rural way. Buying their wine in boxes or refillable bottles.

Boxed wine is fast becoming the way to enjoy a glass of vino in this country.

Some of London’s top wineries now serve quality wine straight from the box – and one forward-thinking bar has even banished the bottle altogether.

Isn’t it time you enjoyed a small piece of dolce vita for yourself?