77 Diamonds

Unique online jeweller specialising in engagement rings, loose diamonds and diamond jewellery.

A luxury jeweller specialising in engagement rings and diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery buying process.

With unrivalled, direct access to over 80% of the world's finest polished diamonds, 77 Diamonds deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage.

With headquarters and a beautiful showroom in London's Mayfair, 77 Diamonds' passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.