Association Of Leading Visitor Attractions

ALVA - the Association of Leading Visitor Attractions.

Representing the UK's most popular, iconic and important attractions

The 57 members of the Association of Leading Visitor Attractions (ALVA) comprise the majority of Britain’s biggest, most iconic and best known attraction and are responsible for managing over 2200 tourist sites.

Between them they welcome over 110 million domestic and overseas visitors each year - some 25% of the visits made annually in the United Kingdom.

To qualify for membership, the attractions must host over a million visitors per year at their singly or centrally-managed sites and be in accord with ALVA’s mission statement and quality standards.

Current members include many of the UK’s most famous museums, galleries and heritage sites whose international standing makes them a magnet for overseas visitors, as well as mass-market commercial leisure attractions which are renowned throughout the world.