Bloom Perfumery London

Harvesting honey: Naja by .vero.profumo.: honey mixed with spicy tobacco, musky leathery osmanthus and green linden. https://bloomperfume.co.uk/products/naja Notes: melon, linden, honey, osmanthus, Spanish tobacco absolute

Bertrand Duchaufour for Naomi Goodsir: Or du Serail. Honey, candied fruit, tobacco and labdanum. Intense. https://bloomperfume.co.uk/products/or-du -srail Top notes: apple, candied orange, mango, pink pepper. Heart: artemisia, coconut, geranium, rum, sage, ylang-ylang. Base notes: amber, beeswax, cedar, honey, labdanum, musk, oak, tobacco, vanilla

Parfumerie Generale's Entre Ciel et Mer mood: salty pebbles. https://bloomperfume.co.uk/products/entre -ciel-et-mer Notes: ambergris, cedarwood moss, Pacific algae absolute, sandalwood, pear, lavender, thyme, white lichen

Harvesting honey: Moth by Zoologist. The darkest of wild honey varieties, gathered from night blooming topical flowers hiding in thick jungle, sweet tangy and spicy. https://bloomperfume.co.uk/products/moth Top notes: cinnamon, cloves, cumin, lemon, nutmeg, pepper, saffron. Heart: heliotrope, iris, jasmine, lily-of-the-valley, mimosa, rose. Base notes: ambergris, gaïac wood, honey, musk, nagarmotha, oud, patchouli, smoke, vetiver

Bertrand Duchaufour for Brocard: Swan Princess... weightless white feathers turning into silk. Magic. https://bloomperfume.co.uk/products/swan- princess Top notes: salty sea spray, juniper, bergamot, citron, sweet spices. Heart: lotus, jasmine, hawthorn, orchid, magnolia, marshmellow. Base notes: white musk, sandal, vanilla.

Harvesting honey 🍯: El Born by Carner. A gourmand smellscape of Barcelona's El Born quarter filled with cafees, bakeries and delectable aromas of their produce. https://bloomperfume.co.uk/products/el-bo rn Top notes: honey, angelica root, Calabrian bergamot, Sicilian lemon. Heart: benzoin, fig tree fruit, Egyptian jasmine, heliotrope. Base notes: Peru balm, sandalwood, musk, vanilla

Harversting honey: Vohina by Pierre Guillaume Black. A fruity aromatic perfume, dry grass and herbs smelling of summer and honey. https://bloomperfume.co.uk/products/vohin a Notes: hay, lavender honey, peach

Harvesting honey: PG03 Cuir Venenum. A bitter sweet leather perfume, powdery and honeyed, composed of rich orange blossom, molasses like smelling myrrh and ambery Atlas cedar. https://bloomperfume.co.uk/products/pg03- cuir-venenum Top notes: orange blossom. Heart: leather, tamanu oil. ... Base notes: Atlas cedar, honey, musk, myrrh.
See More

Harversting honey: 1270 by Frapin. Aged golden woods (gaiac, immortelle and coffee), candied friut and honey flowing between these materials. https://bloomperfume.co.uk/products/1270 Top notes: cocoa, coffee, pineapple, prunes, raisins. Heart: grape blossom, immortelle, linden, pepper. Base notes: gaïac wood (aka palo santo, aka lignum vitae), honey, vanilla

Sweet Agust/harversting honey. Try the honey nuance in the ambery woods roasted with caramel in El Born by Carner; smell it in the thick leathery aroma of orange blossom absolute in PG03 Cuir Venenum by PG or in the flowing warm spices of Moth by Zoologist. Explore at Bloom: https://bloomperfume.co.uk/#!search?q=hon ey

Smell roses, real and engineered, modern minimalist and old-school opulent in the new La Vie en Rose edit and sample pack: https://bloomperfume.co.uk/collections/la -vie-en-rose-pack

Sweet August: the flowing honey, candied fruit and spiced tobacco of Or du Serail by Naomi Goodsir
https://bloomperfume.co.uk/products/or-du -srail Top notes: apple, candied orange, mango, pink pepper. Heart: artemisia, coconut, geranium, rum, sage, ylang-ylang. ... Base notes: amber, beeswax, cedar, honey, labdanum, musk, oak, tobacco, vanilla
See More

The Sniff on .vero.profumo.'s Naja: "The tobacco, which makes up a significant part of the Naja scent, is extremely vibrant in nature. It’s leathery, warm, rich, opulent and has a slightly green edge to it. Faintly smoked but nothing like cigarette ash, more like something seasoned than burned. This rounds everything out and whist it is a sweet perfume, it’s never sickly or cloying." Read full review: https://the-sniff.com/2018/08/02/naja-by- vero-profumo/

Back in stock: Still Life in Rio by Olfacive Stidio. The most delectable mix of dry fruity coconut, luminous spices and juicy citruses with some rum in the background. https://bloomperfume.co.uk/products/still -life-in-rio Top notes: ginger, lemon, mandarin, yuzu, mint. Heart: black pepper, pink pepper, coconut milk. Base notes: copaiba balm, leather, rum

Create your own perfume at Bloom's lab: imagine the design, choose professional perfume materials that correspond to it, mix and you have your own unique perfume in about 2 hours. Bookings required: https://bloomperfume.co.uk/pages/bespoke- perfume-lab

The olfactive landmarks of British perfume making: Parterre's Root of All Goodness. Dorset vetiver in the company of fellow hyssop and clary sage as well as visiting ginger, labdanum and bergamot. A formula that is the result of joint effort of Parterre's visionary owners, experimentative horticulturists, skilled distillers and curious French noses. https://bloomperfume.co.uk/products/root- of-all-goodness
Notes: amber, bergamot, clary sage, Dorset vetiver, ginger, hyssop, labdanum, leather, lemon

Cool&shady perfume materials: oakmoss. Try in Soft Lawn by Imaginary Authors where it is paired with new green grass, herbs and dry woods. https://bloomperfume.co.uk/products/the-s oft-lawn Notes: linden blossom, laurel & ivy leaves, vetiver, oakmoss, tennis balls and clay court accords

302 by Bon Parfumeur: a beautiful sweet illusion (with no straightforward sweet materials such as vanilla) just rich ambery resins, coconut and sandal. https://bloomperfume.co.uk/products/302 Top notes: cyrpess, cumin, ylang-ylang, thyme, cardamom. Heart: jasmine, coconut, cedar. Base notes: sandalwood, benzoin, patchouli, amber

Celebrating Bloom's 7th anniversary and the 7 aromatic groups we divide the shelf space into: florals, woods, spices, fruits, herbs, citruses and gourmands (plus the extra rogue dare-to-ware section). Explore the perfume universe at Bloom. And the scented birthday promotion ends Tuesday 31st July, get 15% off with code BLOOM7 at checkout. https://bloomperfume.co.uk/

great shop and great staff, excellent customer service .

amazing place & experimentation playground

Very helpful stuff, great selection of products for any picky taste, generally nice place to pop in while being at Covent Garden

Very friendly, helpful staff. Generous and insightful.

This shop is a wonderful place with lots to offer for every nose and budget. They are true experts in their craft.

The one and only temple for niche fragrances in London. I've been served by the owner and she is the most experienced and professional perfume connaisseuse I've ever met.

The best place in London. I adore this Perfumery. All of you there are mega professional! Thank you for amazing Sunday.

Such a nice experience, visiting the Bloom Perfumery, it's really made my day! Impressively knowledgeable and friendly staff (that's including the frisky Boston Terrier puppy) provide a personalized, attentive service :) A wide range of great quality and unique fragrances - and one can buy a little sample of any perfume to make sure if it really suits them (so nice to buy with confidence!). Great place, I will definitely be coming back.

Last week while vacationing in London, my friend Angelia and I took a perfume class and made our own perfume. Very interesting learning how it's done and very proud that I produced a beautiful perfume!

I’ve worked in the area for over a year and only just stumbled across this tucked away boutique. Amazing unusual experience with very passionate and articulate curators. Delighted with my new fragrance and will return again soon!

I visited the store yesterday, and their staff are absolute geniuses, so knowledgeable.

So worth the visit, puts the high street mass smellies to shame.

Well done Team Bloom, a credit to the London high street

I like this shop! The staff are extremely knowledgeable and friendly. Some perfume shops are too snooty it puts you off entering. I've discovered some amazing scents and my favourite new perfume - 'Myrrhiad' by Huitieme Art

I have recently received sample's from Bloom & have just ordered my second sample parcel, excellent service, some very hard to find fragrances, I love the fact that samples are available at a very reasonable price, I already have one of the perfume's I sample on my Xmas list, very happy customer here :-)

I came with a friend today knowing nothing of niche perfumery and had my senses blown away at the volume of fragrances and the incredible images and situations they created to acompany them.

I am in love with this place. It is the gateway to magical worlds. One thing is for sure - if you love discovering new fragrances that push the boundaries of what you know and like, you will never get bored here. Tom literally spent hours showing me around and telling me the fascinating stories of the perfumes in the shop. A lovely exciting and friendly place I will keep coming back to!

I adore Bloom. I'm so happy it exists amongst all the faceless brands of Covent Garden. The service is excellent (the lady with the bob in particular is so helpful and knowledgeable) and it's always a treat to visit and buy samples. I find myself regularly walking the 1 hour round trip in my lunch break to spend a few minutes smelling something new and exciting in a shop that always makes me feel welcome.

Great shop with a very well curated selection of niche and independent perfume houses. The staff is very knowledgeable and passionate about what they do. Once you enter, it's hard to leave and you'll definitely have an olfactive crush! Perfume paradise...

Great selection of hard to find fragrances, made easier to select thanks to an extremely personalised and attentive service.

Great range, amazing consultants, highly recommended!

Got given a 'make your own perfume' experience as a gift, what a wonderful afternoon! As well as making my own bespoke scent, I learned so much about the process and how different scent families work together, how molecules react to oxygen different, etc, really fascinating stuff! Couldn't recommend the experience or the team more, thank you!

Fantastic place with an amazing choice of fragrances . Staff is very knowledgeable and have a passion for fragrances . I went for the newly released Aqaysos by Pierre Guillaume.

Extremely useful and friendly staff, great collection of niche and rare fragrances and fantastic online services too... Highly recommended!

Excellent range and service. The attention I received and assistance given was wonderful and educational. I've never been fragrance shopping before where someone has been able to understand what I was looking for and assist me to find it.

Excellent place for niche fragrances. The staff are incredibly knowledgeable.

Amazing perfume boutique with a beautiful selection from some of the most elegant, iconic and provocative brands in Covent Garden. For perfumes which "smell out" look no further. For 24/7 fuss-free shopping check their online store. I've been a client for over 2 years and happy with the services ��

Amazing and very personal experience. Will definitely be returning!

Actually I came here (with my boyfriend) because of Rouge Bunny Rouge makeup during our London weekend trip. I was attracted by all those shelves with different categories of perfumes, though, so I grabbed one and tried it. And then – a magic experience began. A lady from the staff helped us here, asked a few questions and chose some perfumes out of this. We were so impressed by how she was able to identify the different notes of the perfumes, by how she was able to understand what we liked and what blew us away. I tested three perfumes on my skin, then we had a short walk and coffee to find out how the perfumes develop after some time and I fell in love with one them. Directly went back and bought it. We tried so many interesting and weird and wonderful perfumes, so we came back two days later and bought two additional perfumes. I was (and still am) so intrigued. We got some samples and I’ve already fallen for one of them as well and I’ve started to fall for another. Can’t wait to get back to London to buy (one of?) them – and for another trip to the wonderful and magic world of perfume. Thank you :-) <3

A great place with magical smells and very friendly and knowledgeable team.

Brilliant service and a really diverse selection of niche fragrance. This should be every perfumista's first choice in the uk!

A visit to Bloom has been on top of my list since beginning my fragrance journey last July. Whilst the store was undergoing a new layout and move when I arrived, the fantastic sales assistant knew exactly where to grab everything I could have wanted. I came away with 6 samples and a full bottle and couldn't have been happier.

great shop and great staff, excellent customer service .

amazing place & experimentation playground

Very helpful stuff, great selection of products for any picky taste, generally nice place to pop in while being at Covent Garden

Very friendly, helpful staff. Generous and insightful.

This shop is a wonderful place with lots to offer for every nose and budget. They are true experts in their craft.

The one and only temple for niche fragrances in London. I've been served by the owner and she is the most experienced and professional perfume connaisseuse I've ever met.

The best place in London. I adore this Perfumery. All of you there are mega professional! Thank you for amazing Sunday.

Such a nice experience, visiting the Bloom Perfumery, it's really made my day! Impressively knowledgeable and friendly staff (that's including the frisky Boston Terrier puppy) provide a personalized, attentive service :) A wide range of great quality and unique fragrances - and one can buy a little sample of any perfume to make sure if it really suits them (so nice to buy with confidence!). Great place, I will definitely be coming back.

Last week while vacationing in London, my friend Angelia and I took a perfume class and made our own perfume. Very interesting learning how it's done and very proud that I produced a beautiful perfume!

I’ve worked in the area for over a year and only just stumbled across this tucked away boutique. Amazing unusual experience with very passionate and articulate curators. Delighted with my new fragrance and will return again soon!

I visited the store yesterday, and their staff are absolute geniuses, so knowledgeable.

So worth the visit, puts the high street mass smellies to shame.

Well done Team Bloom, a credit to the London high street

I like this shop! The staff are extremely knowledgeable and friendly. Some perfume shops are too snooty it puts you off entering. I've discovered some amazing scents and my favourite new perfume - 'Myrrhiad' by Huitieme Art

I have recently received sample's from Bloom & have just ordered my second sample parcel, excellent service, some very hard to find fragrances, I love the fact that samples are available at a very reasonable price, I already have one of the perfume's I sample on my Xmas list, very happy customer here :-)

I came with a friend today knowing nothing of niche perfumery and had my senses blown away at the volume of fragrances and the incredible images and situations they created to acompany them.

I am in love with this place. It is the gateway to magical worlds. One thing is for sure - if you love discovering new fragrances that push the boundaries of what you know and like, you will never get bored here. Tom literally spent hours showing me around and telling me the fascinating stories of the perfumes in the shop. A lovely exciting and friendly place I will keep coming back to!

I adore Bloom. I'm so happy it exists amongst all the faceless brands of Covent Garden. The service is excellent (the lady with the bob in particular is so helpful and knowledgeable) and it's always a treat to visit and buy samples. I find myself regularly walking the 1 hour round trip in my lunch break to spend a few minutes smelling something new and exciting in a shop that always makes me feel welcome.

Great shop with a very well curated selection of niche and independent perfume houses. The staff is very knowledgeable and passionate about what they do. Once you enter, it's hard to leave and you'll definitely have an olfactive crush! Perfume paradise...

Great selection of hard to find fragrances, made easier to select thanks to an extremely personalised and attentive service.

Great range, amazing consultants, highly recommended!

Got given a 'make your own perfume' experience as a gift, what a wonderful afternoon! As well as making my own bespoke scent, I learned so much about the process and how different scent families work together, how molecules react to oxygen different, etc, really fascinating stuff! Couldn't recommend the experience or the team more, thank you!

Fantastic place with an amazing choice of fragrances . Staff is very knowledgeable and have a passion for fragrances . I went for the newly released Aqaysos by Pierre Guillaume.

Extremely useful and friendly staff, great collection of niche and rare fragrances and fantastic online services too... Highly recommended!

Excellent range and service. The attention I received and assistance given was wonderful and educational. I've never been fragrance shopping before where someone has been able to understand what I was looking for and assist me to find it.

Excellent place for niche fragrances. The staff are incredibly knowledgeable.

Amazing perfume boutique with a beautiful selection from some of the most elegant, iconic and provocative brands in Covent Garden. For perfumes which "smell out" look no further. For 24/7 fuss-free shopping check their online store. I've been a client for over 2 years and happy with the services ��

Amazing and very personal experience. Will definitely be returning!

Actually I came here (with my boyfriend) because of Rouge Bunny Rouge makeup during our London weekend trip. I was attracted by all those shelves with different categories of perfumes, though, so I grabbed one and tried it. And then – a magic experience began. A lady from the staff helped us here, asked a few questions and chose some perfumes out of this. We were so impressed by how she was able to identify the different notes of the perfumes, by how she was able to understand what we liked and what blew us away. I tested three perfumes on my skin, then we had a short walk and coffee to find out how the perfumes develop after some time and I fell in love with one them. Directly went back and bought it. We tried so many interesting and weird and wonderful perfumes, so we came back two days later and bought two additional perfumes. I was (and still am) so intrigued. We got some samples and I’ve already fallen for one of them as well and I’ve started to fall for another. Can’t wait to get back to London to buy (one of?) them – and for another trip to the wonderful and magic world of perfume. Thank you :-) <3

A great place with magical smells and very friendly and knowledgeable team.

Brilliant service and a really diverse selection of niche fragrance. This should be every perfumista's first choice in the uk!

A visit to Bloom has been on top of my list since beginning my fragrance journey last July. Whilst the store was undergoing a new layout and move when I arrived, the fantastic sales assistant knew exactly where to grab everything I could have wanted. I came away with 6 samples and a full bottle and couldn't have been happier.

great shop and great staff, excellent customer service .

amazing place & experimentation playground

Very helpful stuff, great selection of products for any picky taste, generally nice place to pop in while being at Covent Garden

Very friendly, helpful staff. Generous and insightful.

This shop is a wonderful place with lots to offer for every nose and budget. They are true experts in their craft.

The one and only temple for niche fragrances in London. I've been served by the owner and she is the most experienced and professional perfume connaisseuse I've ever met.

The best place in London. I adore this Perfumery. All of you there are mega professional! Thank you for amazing Sunday.

Such a nice experience, visiting the Bloom Perfumery, it's really made my day! Impressively knowledgeable and friendly staff (that's including the frisky Boston Terrier puppy) provide a personalized, attentive service :) A wide range of great quality and unique fragrances - and one can buy a little sample of any perfume to make sure if it really suits them (so nice to buy with confidence!). Great place, I will definitely be coming back.

Last week while vacationing in London, my friend Angelia and I took a perfume class and made our own perfume. Very interesting learning how it's done and very proud that I produced a beautiful perfume!

I’ve worked in the area for over a year and only just stumbled across this tucked away boutique. Amazing unusual experience with very passionate and articulate curators. Delighted with my new fragrance and will return again soon!

I visited the store yesterday, and their staff are absolute geniuses, so knowledgeable.

So worth the visit, puts the high street mass smellies to shame.

Well done Team Bloom, a credit to the London high street

I like this shop! The staff are extremely knowledgeable and friendly. Some perfume shops are too snooty it puts you off entering. I've discovered some amazing scents and my favourite new perfume - 'Myrrhiad' by Huitieme Art

I have recently received sample's from Bloom & have just ordered my second sample parcel, excellent service, some very hard to find fragrances, I love the fact that samples are available at a very reasonable price, I already have one of the perfume's I sample on my Xmas list, very happy customer here :-)

I came with a friend today knowing nothing of niche perfumery and had my senses blown away at the volume of fragrances and the incredible images and situations they created to acompany them.

I am in love with this place. It is the gateway to magical worlds. One thing is for sure - if you love discovering new fragrances that push the boundaries of what you know and like, you will never get bored here. Tom literally spent hours showing me around and telling me the fascinating stories of the perfumes in the shop. A lovely exciting and friendly place I will keep coming back to!

I adore Bloom. I'm so happy it exists amongst all the faceless brands of Covent Garden. The service is excellent (the lady with the bob in particular is so helpful and knowledgeable) and it's always a treat to visit and buy samples. I find myself regularly walking the 1 hour round trip in my lunch break to spend a few minutes smelling something new and exciting in a shop that always makes me feel welcome.

Great shop with a very well curated selection of niche and independent perfume houses. The staff is very knowledgeable and passionate about what they do. Once you enter, it's hard to leave and you'll definitely have an olfactive crush! Perfume paradise...

Great selection of hard to find fragrances, made easier to select thanks to an extremely personalised and attentive service.

Great range, amazing consultants, highly recommended!

Got given a 'make your own perfume' experience as a gift, what a wonderful afternoon! As well as making my own bespoke scent, I learned so much about the process and how different scent families work together, how molecules react to oxygen different, etc, really fascinating stuff! Couldn't recommend the experience or the team more, thank you!

Fantastic place with an amazing choice of fragrances . Staff is very knowledgeable and have a passion for fragrances . I went for the newly released Aqaysos by Pierre Guillaume.

Extremely useful and friendly staff, great collection of niche and rare fragrances and fantastic online services too... Highly recommended!

Excellent range and service. The attention I received and assistance given was wonderful and educational. I've never been fragrance shopping before where someone has been able to understand what I was looking for and assist me to find it.

Excellent place for niche fragrances. The staff are incredibly knowledgeable.

Amazing perfume boutique with a beautiful selection from some of the most elegant, iconic and provocative brands in Covent Garden. For perfumes which "smell out" look no further. For 24/7 fuss-free shopping check their online store. I've been a client for over 2 years and happy with the services ��

Amazing and very personal experience. Will definitely be returning!

Actually I came here (with my boyfriend) because of Rouge Bunny Rouge makeup during our London weekend trip. I was attracted by all those shelves with different categories of perfumes, though, so I grabbed one and tried it. And then – a magic experience began. A lady from the staff helped us here, asked a few questions and chose some perfumes out of this. We were so impressed by how she was able to identify the different notes of the perfumes, by how she was able to understand what we liked and what blew us away. I tested three perfumes on my skin, then we had a short walk and coffee to find out how the perfumes develop after some time and I fell in love with one them. Directly went back and bought it. We tried so many interesting and weird and wonderful perfumes, so we came back two days later and bought two additional perfumes. I was (and still am) so intrigued. We got some samples and I’ve already fallen for one of them as well and I’ve started to fall for another. Can’t wait to get back to London to buy (one of?) them – and for another trip to the wonderful and magic world of perfume. Thank you :-) <3

A great place with magical smells and very friendly and knowledgeable team.

Brilliant service and a really diverse selection of niche fragrance. This should be every perfumista's first choice in the uk!

A visit to Bloom has been on top of my list since beginning my fragrance journey last July. Whilst the store was undergoing a new layout and move when I arrived, the fantastic sales assistant knew exactly where to grab everything I could have wanted. I came away with 6 samples and a full bottle and couldn't have been happier.

great shop and great staff, excellent customer service .

amazing place & experimentation playground

Very helpful stuff, great selection of products for any picky taste, generally nice place to pop in while being at Covent Garden

Very friendly, helpful staff. Generous and insightful.

This shop is a wonderful place with lots to offer for every nose and budget. They are true experts in their craft.

The one and only temple for niche fragrances in London. I've been served by the owner and she is the most experienced and professional perfume connaisseuse I've ever met.

The best place in London. I adore this Perfumery. All of you there are mega professional! Thank you for amazing Sunday.

Such a nice experience, visiting the Bloom Perfumery, it's really made my day! Impressively knowledgeable and friendly staff (that's including the frisky Boston Terrier puppy) provide a personalized, attentive service :) A wide range of great quality and unique fragrances - and one can buy a little sample of any perfume to make sure if it really suits them (so nice to buy with confidence!). Great place, I will definitely be coming back.

Last week while vacationing in London, my friend Angelia and I took a perfume class and made our own perfume. Very interesting learning how it's done and very proud that I produced a beautiful perfume!

I’ve worked in the area for over a year and only just stumbled across this tucked away boutique. Amazing unusual experience with very passionate and articulate curators. Delighted with my new fragrance and will return again soon!

I visited the store yesterday, and their staff are absolute geniuses, so knowledgeable.

So worth the visit, puts the high street mass smellies to shame.

Well done Team Bloom, a credit to the London high street

I like this shop! The staff are extremely knowledgeable and friendly. Some perfume shops are too snooty it puts you off entering. I've discovered some amazing scents and my favourite new perfume - 'Myrrhiad' by Huitieme Art

I have recently received sample's from Bloom & have just ordered my second sample parcel, excellent service, some very hard to find fragrances, I love the fact that samples are available at a very reasonable price, I already have one of the perfume's I sample on my Xmas list, very happy customer here :-)

I came with a friend today knowing nothing of niche perfumery and had my senses blown away at the volume of fragrances and the incredible images and situations they created to acompany them.

I am in love with this place. It is the gateway to magical worlds. One thing is for sure - if you love discovering new fragrances that push the boundaries of what you know and like, you will never get bored here. Tom literally spent hours showing me around and telling me the fascinating stories of the perfumes in the shop. A lovely exciting and friendly place I will keep coming back to!

I adore Bloom. I'm so happy it exists amongst all the faceless brands of Covent Garden. The service is excellent (the lady with the bob in particular is so helpful and knowledgeable) and it's always a treat to visit and buy samples. I find myself regularly walking the 1 hour round trip in my lunch break to spend a few minutes smelling something new and exciting in a shop that always makes me feel welcome.

Great shop with a very well curated selection of niche and independent perfume houses. The staff is very knowledgeable and passionate about what they do. Once you enter, it's hard to leave and you'll definitely have an olfactive crush! Perfume paradise...

Great selection of hard to find fragrances, made easier to select thanks to an extremely personalised and attentive service.

Great range, amazing consultants, highly recommended!

Got given a 'make your own perfume' experience as a gift, what a wonderful afternoon! As well as making my own bespoke scent, I learned so much about the process and how different scent families work together, how molecules react to oxygen different, etc, really fascinating stuff! Couldn't recommend the experience or the team more, thank you!

Fantastic place with an amazing choice of fragrances . Staff is very knowledgeable and have a passion for fragrances . I went for the newly released Aqaysos by Pierre Guillaume.

Extremely useful and friendly staff, great collection of niche and rare fragrances and fantastic online services too... Highly recommended!

Excellent range and service. The attention I received and assistance given was wonderful and educational. I've never been fragrance shopping before where someone has been able to understand what I was looking for and assist me to find it.

Excellent place for niche fragrances. The staff are incredibly knowledgeable.

Amazing perfume boutique with a beautiful selection from some of the most elegant, iconic and provocative brands in Covent Garden. For perfumes which "smell out" look no further. For 24/7 fuss-free shopping check their online store. I've been a client for over 2 years and happy with the services ��

Amazing and very personal experience. Will definitely be returning!

Actually I came here (with my boyfriend) because of Rouge Bunny Rouge makeup during our London weekend trip. I was attracted by all those shelves with different categories of perfumes, though, so I grabbed one and tried it. And then – a magic experience began. A lady from the staff helped us here, asked a few questions and chose some perfumes out of this. We were so impressed by how she was able to identify the different notes of the perfumes, by how she was able to understand what we liked and what blew us away. I tested three perfumes on my skin, then we had a short walk and coffee to find out how the perfumes develop after some time and I fell in love with one them. Directly went back and bought it. We tried so many interesting and weird and wonderful perfumes, so we came back two days later and bought two additional perfumes. I was (and still am) so intrigued. We got some samples and I’ve already fallen for one of them as well and I’ve started to fall for another. Can’t wait to get back to London to buy (one of?) them – and for another trip to the wonderful and magic world of perfume. Thank you :-) <3

A great place with magical smells and very friendly and knowledgeable team.

Brilliant service and a really diverse selection of niche fragrance. This should be every perfumista's first choice in the uk!

A visit to Bloom has been on top of my list since beginning my fragrance journey last July. Whilst the store was undergoing a new layout and move when I arrived, the fantastic sales assistant knew exactly where to grab everything I could have wanted. I came away with 6 samples and a full bottle and couldn't have been happier.

great shop and great staff, excellent customer service .

amazing place & experimentation playground

Very helpful stuff, great selection of products for any picky taste, generally nice place to pop in while being at Covent Garden

Very friendly, helpful staff. Generous and insightful.

This shop is a wonderful place with lots to offer for every nose and budget. They are true experts in their craft.

The one and only temple for niche fragrances in London. I've been served by the owner and she is the most experienced and professional perfume connaisseuse I've ever met.

The best place in London. I adore this Perfumery. All of you there are mega professional! Thank you for amazing Sunday.

Such a nice experience, visiting the Bloom Perfumery, it's really made my day! Impressively knowledgeable and friendly staff (that's including the frisky Boston Terrier puppy) provide a personalized, attentive service :) A wide range of great quality and unique fragrances - and one can buy a little sample of any perfume to make sure if it really suits them (so nice to buy with confidence!). Great place, I will definitely be coming back.

Last week while vacationing in London, my friend Angelia and I took a perfume class and made our own perfume. Very interesting learning how it's done and very proud that I produced a beautiful perfume!

I’ve worked in the area for over a year and only just stumbled across this tucked away boutique. Amazing unusual experience with very passionate and articulate curators. Delighted with my new fragrance and will return again soon!

I visited the store yesterday, and their staff are absolute geniuses, so knowledgeable.

So worth the visit, puts the high street mass smellies to shame.

Well done Team Bloom, a credit to the London high street

I like this shop! The staff are extremely knowledgeable and friendly. Some perfume shops are too snooty it puts you off entering. I've discovered some amazing scents and my favourite new perfume - 'Myrrhiad' by Huitieme Art

I have recently received sample's from Bloom & have just ordered my second sample parcel, excellent service, some very hard to find fragrances, I love the fact that samples are available at a very reasonable price, I already have one of the perfume's I sample on my Xmas list, very happy customer here :-)

I came with a friend today knowing nothing of niche perfumery and had my senses blown away at the volume of fragrances and the incredible images and situations they created to acompany them.

I am in love with this place. It is the gateway to magical worlds. One thing is for sure - if you love discovering new fragrances that push the boundaries of what you know and like, you will never get bored here. Tom literally spent hours showing me around and telling me the fascinating stories of the perfumes in the shop. A lovely exciting and friendly place I will keep coming back to!

I adore Bloom. I'm so happy it exists amongst all the faceless brands of Covent Garden. The service is excellent (the lady with the bob in particular is so helpful and knowledgeable) and it's always a treat to visit and buy samples. I find myself regularly walking the 1 hour round trip in my lunch break to spend a few minutes smelling something new and exciting in a shop that always makes me feel welcome.

Great shop with a very well curated selection of niche and independent perfume houses. The staff is very knowledgeable and passionate about what they do. Once you enter, it's hard to leave and you'll definitely have an olfactive crush! Perfume paradise...

Great selection of hard to find fragrances, made easier to select thanks to an extremely personalised and attentive service.

Great range, amazing consultants, highly recommended!

Got given a 'make your own perfume' experience as a gift, what a wonderful afternoon! As well as making my own bespoke scent, I learned so much about the process and how different scent families work together, how molecules react to oxygen different, etc, really fascinating stuff! Couldn't recommend the experience or the team more, thank you!

Fantastic place with an amazing choice of fragrances . Staff is very knowledgeable and have a passion for fragrances . I went for the newly released Aqaysos by Pierre Guillaume.

Extremely useful and friendly staff, great collection of niche and rare fragrances and fantastic online services too... Highly recommended!

Excellent range and service. The attention I received and assistance given was wonderful and educational. I've never been fragrance shopping before where someone has been able to understand what I was looking for and assist me to find it.

Excellent place for niche fragrances. The staff are incredibly knowledgeable.

Amazing perfume boutique with a beautiful selection from some of the most elegant, iconic and provocative brands in Covent Garden. For perfumes which "smell out" look no further. For 24/7 fuss-free shopping check their online store. I've been a client for over 2 years and happy with the services ��

Amazing and very personal experience. Will definitely be returning!

Actually I came here (with my boyfriend) because of Rouge Bunny Rouge makeup during our London weekend trip. I was attracted by all those shelves with different categories of perfumes, though, so I grabbed one and tried it. And then – a magic experience began. A lady from the staff helped us here, asked a few questions and chose some perfumes out of this. We were so impressed by how she was able to identify the different notes of the perfumes, by how she was able to understand what we liked and what blew us away. I tested three perfumes on my skin, then we had a short walk and coffee to find out how the perfumes develop after some time and I fell in love with one them. Directly went back and bought it. We tried so many interesting and weird and wonderful perfumes, so we came back two days later and bought two additional perfumes. I was (and still am) so intrigued. We got some samples and I’ve already fallen for one of them as well and I’ve started to fall for another. Can’t wait to get back to London to buy (one of?) them – and for another trip to the wonderful and magic world of perfume. Thank you :-) <3

A great place with magical smells and very friendly and knowledgeable team.

Brilliant service and a really diverse selection of niche fragrance. This should be every perfumista's first choice in the uk!

A visit to Bloom has been on top of my list since beginning my fragrance journey last July. Whilst the store was undergoing a new layout and move when I arrived, the fantastic sales assistant knew exactly where to grab everything I could have wanted. I came away with 6 samples and a full bottle and couldn't have been happier.