By Moumi

Meow! Meow! We are the new indiepreneurs to create something weird and something wonderful.

By Moumi is a London-based label, inspired by the designers three pedigree cats, Moumi, Myogi and Kikilala. Conceptualised in 2011, by founder Choltida Pekanan, By Moumi personifies the attitude and instincts of her feline companions. As the face of the label, the Abyssinian blue, Moumi leads the cat collective and represents Choltida’s alter ego: an eclectic designer inventing ethereal pieces for the inspired.

By Moumi is available at www. bymoumi.com Wolf & Badger, Coal Drops Yard London and Soho New York (https://www. wolfandbadger.com/uk /designers /supersweet-x-moumi /).