Dalton Maag

Eleni Beveratou, Creative Director at Dalton Maag, speaks about the ways in which typography responds to the ever-changing parameters set by new technology. (Presentation in Greek.)

A while back we collaborated with The Leith Agency to develop Tottenham Hotspur's legendary typeface. Today, it’s a pleasure to see it still centre stage at the club’s brand new stadium at White Hart Lane.
Alan Ainsley looks back on the project: https://the-dots.com/…/tottenham-hotspu r-to-dare-is-to-do-2…

Through effective refinement, and by introducing features to aid distinction, Anavon Ski's wordmark is much more versatile, designed to work both horizontally in most media and vertically when embossed onto skis.
https://www.daltonmaag.com/work/anavon

Behind the scenes of our wordmark refinement for Anavon Ski AG, a producer of tailor-made skis based in the Swiss mountains. We worked closely with Swiss branding agency Cascadas communication to refine the wordmark's abstract shapes and curves, enhancing distinction, and improving legibility in just a few days.
We began by refining the original wordmark, adjusting the spacing, letter shapes and proportions to introduce optical consistency. We then experimented with the style to improve character distinction, helping the brand to communicate its name and personality across every touchpoint.
https://www.daltonmaag.com/work/anavon

We’re an international team at Dalton Maag, with quite a few of our designers from Austria. Working with Stadt Wien allowed them to take design inspiration from a city they love, to create a distinctive typeface that’s typically Viennese.
https://www.daltonmaag.com/work/city-of-v ienna

Vienna’s new typeface, named Wiener Melange in tribute to the classic Viennese coffee, has round shapes and open counters for an approachable and warm expression, delivering excellent legibility at any size. Certain characters within the fonts have alternative designs, for exclusive use in wordmarks.
https://www.daltonmaag.com/work/city-of-v ienna

We were delighted to work with Saffron Brand Consultants, saintstephens and Instant, Design GmbH to create a font family that reflects the spirit of Vienna, and informs the new Stadt Wien wordmark, giving the city a single, unified tone of voice. Vienna’s historic shield sits at the heart of the identity, and directly inspired the typeface’s design.
https://www.daltonmaag.com/work/city-of-v ienna

Confederação Brasileira de Futebol launches its new logo, featuring Prometo from the Dalton Maag library. Developed by our design team in Brazil; Prometo’s square design is instantly recognizable and ideal for wordmarks or display use. Photo credit Confederação Brasileira de Futebol.
https://www.cbf.com.br/…/ind…/cbf-apr esenta-a-sua-nova-marca

Shooting something special at the studio with The British Library. Stayed tuned…
https://www.bl.uk/events/writing-making-y our-mark

A lovely use of Dalton Maag's #Objektiv typeface for the Scotch Whisky Academy designed by Touch, a Scottish design studio. Objektiv’s clean sans serif design treats the brand’s considerable heritage in a contemporary style: https://www.thetouchagency.co.uk/pro…/s cotch-whisky-academy/
Objektiv is now available as a variable font: https://www.daltonmaag.com/library/objekt iv

For variable fonts, as with static fonts, we carefully consider the construction of symbols such as $ to maintain legibility at all sizes. As Mokoko VF moves through the weight range, the central bar automatically switches from one long vertical stroke to two smaller bars. This keeps the symbol balanced and legible at all sizes, with no input or effort from the user.
https://www.daltonmaag.com/library/mokoko
#behindthescenes #typedesign #typography

Big thanks to the team at Civilization for hosting us to discuss variable fonts last week in Seattle. We took the group through a hands-on workshop, explaining the basic drawing principles of digital type design to help people understand how variable fonts are constructed.

Objektiv & Mokoko as variable fonts: the ultimate pairing of sans and serif, independent in their own right but designed to work together across every weight and style – from Thin to Black, in Uprights and Italics. Download a free trial from our website: https://www.daltonmaag.com/

As Mokoko and Objektiv variable fonts join our library, Bianca Berning talks to Shopify about what they are and what they can do. https://www.shopify.com/partners/blog/var iable-fonts

Bruno Maag and David Bailey discuss the creation of BBC Reith at HMCT ArtCenter this Thursday. Alongside the current exhibition, Bruno will also share our experiences of creating typeface families that support multiple scripts. https://bit.ly/2Hj5OD5 Photography: JWPictures

Time to get variable. Objektiv and Mokoko variable fonts join Venn in our font library. Available to try and buy from the Dalton Maag website. https://www.daltonmaag.com/

We’re looking for a Process and Toolchain Manager to lead our Software Development, Training and Programme Management teams. Find out more and apply at https://www.daltonmaag.com/studio/join-us