Escp: Summer School

'Key to that [Audi's] success has been understanding the effectiveness of creativity, not just media spend. Before Audi airs ads it tests them to see how the creative and messaging impacts sales and orders. It has found that when an ad has real cut-through, it is three times more efficient at driving orders.'
https://www.marketingweek.com/…/audi-cr eativity-marketing-…/

Join us live today as we speak to an alumna of the Creative London Summer School. Register now to join us @ 17:00 GMT for our live info session!
http://www.careernomics.com/prs.php?s=Th5 c76be609611em

Find out why London should be your study destination this July!
Learn more about the Creative London Summer School by registering for our live info session happening March 13th at 17:00 GMT. The session includes an overview of the programme and an interview with a recent alumna.
Sign up today to join us.
... http://www.careernomics.com/prs.php?s=Th5 c76be609611em
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Have you submitted your application for this July's Creative London Summer School yet?
Don't wait! Places are strictly limited. Make your application today.
https://www.escpeurope.eu/…/s…/creati ve-london-summer-school

Volkswagen's 'Let's Get Electric' campaign asks: just how powerful is an electric car battery? To visually showcase this, the company produced a branded music video that was powered solely by one of their batteries.
How effective do you think Volkswagen's campaign will be in changing the image of electric cars?
https://www.adweek.com/…/volkswagen-pow ered-an-entire-musi…/

Every year, the Super Bowl presents an incredible platform for brands to showcase creative campaigns. Read how Olay's #KillerSkin campaign reigned in the digital arena.
https://www.marketingdive.com/…/olay-be ats-other-br…/547667/

"Creatives are still desired and coveted, even in an increasingly digital economy. With an abundance of digital content out there, I believe that creativity is needed more than ever to figure out what can be done to grab the attention of distracted consumers."
- Jennifer Harvey VP of Branding and Communications at Bynder,
... https://www.forbes.com/…/marketing-tale nt-striking-a-bala…/…
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It may be cold out, but it's time to start thinking about summer. Apply today for ESCP Europe's Creative London Summer School. Places are limited!
https://cas.escpeurope.eu/cas/login…

Anna joined our 2-week Creative London Summer School in 2017... She loved it so much that she's now a student on the ESCP Europe: Master in Marketing & Creativity! Thinking of following in her footsteps? Start here: https://escpeuro.pe/2QlBTut

Côme joined the 2-week Creative London Summer School in 2017... now he's a member of the ESCP Europe: Master in Management - ranked 5th worldwide! Want to follow in his footsteps? Start here: https://escpeuro.pe/2QlBTut

One of the most popular parts of our Creative London Summer School is the module on Gamification. Check out this short video to find out why! Inspired to join us in July 2019? Download our brochure and begin your application here: https://escpeuro.pe/2QlBTut

Apply now for our 2019 London Summer School! Download our brochure and begin your application here: https://escpeuro.pe/2QlBTut
For two weeks every July, students and young professionals join together at the ESCP Europe London Campus to build skills in creative marketing, brand-building and innovation. It’s also an amazing chance to grow your network and experience London’s dynamic creative sector.
But don't just believe us - take a look at what students from 2017 and 2018 had to say!

Join us the evening of December 5th, won’t you?

London campus is starting its new academic year with some great and prestigious news!

"The key to crafting engaging tales begins with an understanding of the customer’s initial emotional state and the emotional state the brand hopes to create."
Read the article below to find out more about the power of emotions, when it comes to storytelling: https://www.brandingmag.com/…/successfu l-brand-stories-exp…/