General Eyewear

General Eyewear is London's premier bespoke eyewear studio, but we are also London's best stocked vintage eyewear store and our artisanal in house brand, I+OS (all hand made in England) is the stuff that dreams are made of. General Eyewear, open every day 10-6 at Camden and Soho and 10-6 Saturday and Sunday at Camden only.

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While our website is being redesigned you can still find many of our most popular designs at http://archive.generaleyewear.com/frames< br> Featured image is Oliver Sim by Alasdair Mclellan in Another Man SS17 wearing French 1940s steel frame sunglasses from General Eyewear's vintage archive.

This is the Tanaka, our most popular frame, hand made in England by our dedicated artisans.

General Eyewear's Soho store will be closed this weekend, the 26th and 27th May, but open on Bank Holiday Monday 10-6 as usual. General Eyewear Camden will be open every day 10-6 through the bank holiday weekend and beyond .
We now have a new Tumblr and are halfway to having a new website - keep apace of all our new developments here: www.generaleyewear.com.

This is the "Tanaka" one of our signature pieces, in this instance made from rare 1970s blue marble deadstock acetate. We have these in many different materials ready to wear, but have the ability to remake them in an infinity of different variations. And of course the Tanaka is just one of hundreds of different General Eyewear original models. Check out what we are capable of at General Eyewear Camden or General Eyewear Soho. Both stores are open every day 10-6. Please call 0207428 or email info@generaleyewear.com for more information.

As the sun finally emerges General Eyewear offers personalised solutions for all your sunglasses needs and preferences:- custom colours with specified shade and graduation . Any of our frames can become sunglasses or prescription sunglasses usually at no extra charge. And if you need sunglasses to go, we have the most exquisite (carefully chosen word) selection in London. General Eyewear Camden and General Eyewear Soho are both open every day 10-6.

These are some of the 100s of pristine vintage sunglasses currently on display at our Soho Square store. We add new models almost every day so please pass by and see what's new. Changes of lens colour are free and we've been known to do deals if you buy more than one pair. General Eyewear's Soho Square and Camden Town stores are open 10-6 today, Easter Monday.

General Eyewear is open today 10-6 at 17 Soho Square and Arch 67 the Stables Market. Each store has 100s of never before seen unused vintage sunglasses, many of them exclusive to ourselves. We're adding to our stock all the time so please pass by and see what's new.

Sunglasses for everyone! We've put together (curated?) an outstanding selection of vintage sunglasses most of them sourced from the original manufacturers and so exclusive to ourselves. We can style the lens colour to your exact needs and most prescription sunglasses carry no extra charge.
General Eyewear Soho Square and Camden stores are both open every day throughout the Easter break from 10-6.

General Eyewear Soho Square and Camden stores are both open every day 10-6 throughout the Easter break. (We are tireless in our dedication to amazing eyewear!) Over the last few months we've put together an outstanding selection of vintage sunglasses paying special attention to the 90s including rare JP Gaultier, GF Ferre and original cyber-punk pieces. We can style the lens colour to your exact needs and most prescription sunglasses carry no extra charge.

General Eyewear opticians are specialised in high-grade antique and vintage frames 1820-1995. General Eyewear also designs and produces its own collection of artisanal frames, the !+OS series using rare vintage acetates.
Our expert spectacle makers can repair damaged frames and we are always available to upgrade the lenses of your own frames regardless of where they were purchased or how old they may be.
General Eyewear's optician stores in Soho Square and Camden are open every day, 10-6, snow or shine.

Daniel Day Lewis in Phantom Thread, winner of the Oscar for Best Costume Designer at the 2018 Oscars . Daniel Day Lewis's faux tortoiseshell spectacle frames were handmade in England specifically for Phantom Thread.
General Eyewear's bespoke frame service is available to all, Hollywood stars and not, every day 10-6 at our Soho Square and Camden stores. .

A selection of General Eyewear's in-house frame production. Almost every frame is a one-off and made by hand in England - we specialise in micro-production and custom-made. We've just opened a second London store on Soho square - for more information please visit: https://www.facebook.com/generaleyewearso ho/

A very special pair of IDC sunglasses from the early 1990s based on antique pince-nez, but made by hand in France from contemporary heavy guage steel wire. The acetate brow detail can be remade by General Eyewear in a selection of vintage acetates. Available in either of our stores, Camden and Soho Square - both open every day 10 - 6.

This is one of 5 new chests of unused vintage frames that we are getting ready for our Soho Square store. Each drawer contains 84 frames and each chest contains 10 drawers. Explore General Eyewear's extensive offering of unused vintage and original artisanal frames every day from 10 - 6 in Soho and Camden.

General Eyewear's one-of-a-kind frames are handmade in England from Mazzucchelli acetate, much of it vintage and rare. Inspect our in-house production as well as our archival collection of frames from 1815-1995, at General Eyewear Camden and General Eyewear Soho. Both stores are open every day from 10-6.

Wonderful Eliza has helped me find my latest glasses. Excellent on all fronts. Thank you

Visited them in their shop and picked out some amazing frames! Had them all fitted and customised, sent out to me no more than 12 days later all ready! So happy with them, the glasses � are beaut �

This shop is amazing. I can never find glasses that suit me and i bought two pairs here. The service was really really good as well. I can only recommend this place!

These guys are the best in the business. Incredible selection. You can spend life time going through their stock. Definitely recommend!

The only place I've bought glasses for the last decade or so. That's about 10 pairs now. Wouldn't dream of going anywhere else.

The massive and eclectic collection intimidated me initially, but Astrid was insanely knowledgable and found me the perfect frames in no time. General Eyewear is the most charming and badass spec shop I know. I will never go anywhere else.

Perfect place with perfect shop assistant, love it!

Love the quality of the frames hand made in England and great service, if you looking for something unique this is the place to go

I’d been looking for very specific pair of sunglasses for a long time but could never quite find the exact pair.



A friend mentioned that General Eyewear offered a unique bespoke service and carried lots of old vintage styles. Going through their extensive archive, and utilising their knowledge and advice helped me put together my perfect pair.



I could not be happier with the results. Looking forward to making my next pair with them soon!

If you need glasses, go no further than General Eyewear. They have an amazing selection of gorgeous, unique frames and friendly, knowledgeable staff to help you out. If you can, see Fabio – with his encyclopaedic knowledge of the stock and impeccable taste, he’ll find you the perfect frames in no time!

I love this place! Once you've been you will never go anywhere else for your glasses!



I find the normal high street glasses shops so uninspirational but this shop is an absolute breath of fresh air for any glasses wearer.



Inside you will find hundreds and thousands of beautiful vintage glasses as well as some awesome frames designed by general eyewear themselves. There are draws and draws to explore and it's great fun looking and seeing all the gorgeous designs... There's some crazy and interesting pairs to see too! Of course, the most important thing is they are 'real' and you can get prescription lenses fitted in any you pick, woo!



The staff are brilliant, friendly and very knowledgable they will help you find glasses to suit your needs and face shape. It's a really personal service that I defiantly appreciate.



I got a pair a few years ago from here and was totally in love. I've also been in store to have those glasses re-lensed when my prescription changed which was useful and this time I'm having the same vintage pair repaired by them (stupid me sat on them!) which is brilliant as I thought they were gonnas!



Today I found two stunning vintage pairs of glasses with really pretty detailing. I'm now ridiculously excited to go and pick them up very soon!! Eee! Thanks to Astrid for making glasses shopping fun! :D



So in conclusion don't settle for boring glasses ever again. Pop into the archway. You won't regret it!

I got both my regular frames and my sunglasses from here as there is such an amazing collection to chose from. The staff are all lovely and the service was impeccable. Would highly recommend x

I can never buy glasses somewhere else....Ever again. Amazing service and _very_ knowledgable staff that are truly passionate about eyewear. I highly recommend it.

I am so impressed with everything about this place. Their glasses collections are gorgeous, high quality and very reasonably priced. My lenses are usually expensive but the price of them including the coatings were included in the price. I couldn't decide between two pairs and when I found out that the second pair would be half price I decided to get both. After a few days of wear I decided that the temple cables were too long on one pair and needed shortening. General Eyewear did this for free with zero hassle. Overall my experience there and the service they provided was faultless. Clearly I can't praise them enough.

Fell for a vintage pair AND the wacky new addition to their I+OS series. I will happily go bankrupt in this store. Will be coming to get them Fabio! :3

Fabio treated us so well, can't even begin to describe how amazing their selection is in store. If you have eyes, you should check General Eyewear out.

Excellent recommendation rounded off with a really enjoyable and personal experience. Great range, the new, inspired by classics.

Brilliant selection. May make me toss the contact lenses forever.

Best eyewear in town, if not the whole world. Fabio is the most knowledgable salesperson I have ever come across! I'd give this place 6 stars, if only it were an option!