About James Daniel: Copywriter
Award-winning UK Copywriter. Author of "Do You Talk Like That At Home?". . . a guide to writing copy that sounds less like drivel, more like a conversation.
James Daniel: Copywriter Description
I write stuff to get you more business. A mailshot, web page, email campaign, nifty bit of collateral. . . pretty much anything that uses words. Keep an eye on this page for copywriting tips, diabolical ads and other bits to help you write hot 'n' sizzly copy.
Reviews
Putting the final, final touches to my new book, "Before You JFDI" - the 7 decisions you need to take at the start of a new marketing push.
Way too often, this stuff gets overlooked in the rush to dive in and do it. So campaigns start on a hiding to nothing.
After years of working with marketing bigwigs, this is my personal tuppence on how to stack the odds.
... You can jump on the advance list for a free copy here: https://www.beforeyoujfdi.co.uk/
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For all those asking "what's happened to them funky Friday emails?"...they're on a sabbatical, and will return. Soon. ish.
The one good thing about that old Hoover ad - on the blog: https://www.jamesthecopywriter.co.uk/a-sw ipable-idea-from-…/
"I attended a fantastic training session led by James Daniel today. His expertise shone through and I'm already making changes based on his proven strategies to increase engagement and sales. Highly recommend." Neil Lloyd - Zokit
Just saying...
"Like glinting gems in a Victorian sewer, your emails always stand out from the turds" - Henry Cazalet, The SMS Works
This might be the nicest thing anyone's ever said about me!
If you don't get my weekly tips (well, rantings) you can sign up here:... https://www.jamesthecopywriter.co.uk/dont -miss-a-trick/
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Are you alone?
Good - I want you to do something for me.
I want you to...um…
... ...pretend to be a chicken.
You doing that?
Good. Here’s the next part:
You're still a chicken…and now, imagine a bomb is about to drop!
What do you do???
Well, if (and it's a MASSIVE "if") you're indulging my weird request, you're now flapping around your office, squawking hysterically.
BIG MISTAKE.
I'd best explain - because you might be making the same gaff in your sales copy…
This exercise came from a 1940s acting class. A roomful of students did the same as you – squawking like crazy.
Except one – who ignored the chaos and pretended to lay an egg.
Later explaining, "I'm a chicken…what do I know about bombs?"
His name was Marlon Brando.
And I hope you can see the copywriting connection.
There's the Brando way: enter someone's headspace and share their POV.
And the other way: faking it, by imposing your own values.
Every prospect has their own perspective. They don't know what you know. They don't like what you like, or fear what you fear.
And if you assume they do, your copy'll fall on deaf ears.
So enter their headspace.
Spend time getting to know them: what they truly want, and why.
And don't write a single word till you can see the world through their eyes.
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Hot from the blog: the "Bo-Rap Paradox" that can cost you a bucket of sales...
If your marketing funnel is over-rigged, and starting to look like the Mousetrap board, maybe it's time to stop and regroup. This is hot from the blog...
Do you 'fess up when business is bad, or blag it to protect your ego? A lesson from Monty Python's severed torso, on the blog: https://www.jamesthecopywriter.co.uk/hope less-bravado/
Long, detailed copy beats short and sweet 9 times out of 10. Here's the quick tale of a test that went the other way..
Maybe I'm a big ol' sceptic, but this "article" feels like an ad for a farmhouse in disguise...
This.
I hate it when people overuse my name. But in copy...in moderation...it's an easy win:
This is what happens when you let any old numpty loose on your marketing. Names and faces are blacked out to spare blushes...it's that bad.
It's a year to the day since Terri May threw away her majority. "Strong and Stable" didn't cut it. And that's a dire warning for anyone writing sales copy...