We Play

WePlay is a new kind of agency, combining a blend of data, strategy, creative production and digital marketing, to build brands, audiences and revenues.

We’ve built our success by being known as the go-to-agency to engage global audiences through sport. Whether we’re talking football, rugby, cycling, cricket or mixed martial arts, our unique value proposition is that we focus on the intersection of where sport meets digital media.

We have delivered campaigns across a wide variety of sports and with our tracking pixels constantly collecting data, we have developed IP on sports fans that is unique to us. This insight led to the creation of the ‘Attention Economy’ – the backbone behind engaging audiences at scale.

We’re proud to be a results-driven business, but when we say results, we’re not talking Facebook Likes or column inches. Our full-service offering enables us to not only reach and engage audiences but to generate measurable commercial success. We’re an agency that delivers.