Paul Gough'S - Business School For Physical Therapists
About Paul Gough'S - Business School For Physical Therapists
Marketing and Business Education That Helps Great Physical Therapists Become More Successful Business Owners.
Paul Gough'S - Business School For Physical Therapists Description
Paul Gough is an internationally known Physical Therapist from the UK. He helps business owners from all across the USA and around the Globe to grow their clinics profits using Digital and Direct Marketing Strategies - and radically shift their Entrepreneurial thinking. He is an Award Winning Infusionsoft user - Small Business Icon (and Certified Partner), a published Author, owner of 4 Cash Based Clinics in England - and a former Professional Soccer Physiotherapist.
Reviews
🤚 One of the biggest mistakes I see PT clinic owners make when marketing to new patients - is listing how many skills and qualifications they have, but that's one of the main reasons most PT marketings FAILS! 🚫
If all you are selling is your credentials and experience, then you are asking potential patients to make a huge commitment with you before any trust and a relationship is established.
Selling appointments right off the bat is hard at the best of times and it is almos...t impossible if it is not backed up by a strong marketing message...
With that in mind, I go in-depth on what you need to do to make the lead generation and relationship marketing strategy work for you at your clinic inside Chapter 6 in my Best Selling Marketing book for physical therapists... continue reading when you order your copy here: www.paulsmarketingbook.com 📚
To your success! #paulsmarketingbook
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💥TODAY IS THE DAY!💥
Cash is King👑 has gone to print TODAY!
A massive WELL DONE and WELCOME to ALL of our new members!🙌🏼
... At least $10,000💰 worth of Marketing ideas will be arriving in clinics all around the world over the coming days!! The 🔟 Day Countdown is now complete.
Time to consider what your selfie📸 will be when CIK arrives.
If you've missed out on this months edition, make sure you don't miss the next one👇🏼...
https://www.ptprofitacademy.com/cash-club
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🔥🎧The podcast is BACK! 🎧🔥
After an incredible summer of traveling, vacations with family, doing events and selling the New Patient Accelerator Book, all over the world, it's great to be back in the Podcast Studio to bring this episode to you... 😉
This one is about how to avoid becoming a commodity; when patients choose you ONLY because your prices were LOW 👎...
... I've been talking to many of our now 400+ new Cash Club members and this is one of the biggest problems they're experiencing; folks NOT hiring you just because someone else was cheaper🤔.
On this podcast I cover 8 ways that I believe you can avoid feeling like you have to compete on price - and finally move your clinic to the cream of the crop in terms of prices and profitability. If you're not converting as well, not as profitable as you would like or fed up of hearing "I'll let you know...", then this podcast is perfect for you🤩.
FULL PODCAST HERE: https://www.paulgough.com/podcast/podcast -038/
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🔥🎧The podcast is BACK! 🎧🔥
After an incredible summer of traveling, vacations with family, doing events and selling the New Patient Accelerator Book, all over the world, it's great to be back in the Podcast Studio to bring this episode to you... 😉
This one is about how to avoid becoming a commodity; when patients choose you ONLY because your prices were LOW 👎...
... I've been talking to many of our now 400+ new Cash Club members and this is one of the biggest problems they're experiencing; folks NOT hiring you just because someone else was cheaper🤔.
On this podcast I cover 8 ways that I believe you can avoid feeling like you have to compete on price - and finally move your clinic to the cream of the crop in terms of prices and profitability. If you're not converting as well, not as profitable as you would like or fed up of hearing "I'll let you know...", then this podcast is perfect for you🤩.
If you haven't ordered the New Patient Accelerator Book yet, do that here: www.paulsmarketingbook.com and, I would appreciate your support and if you are serious about growing your clinic, please choose OPTION 2; you'll get the best bonus's and a 60-day free trial in my Cash Club Program😱.
FULL PODCAST HERE: https://www.paulgough.com/podcast/podcast -038/
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The new Cash is King👑 (32 Page Marketing Publication) has just landed on my desk, here’s a sneak peak at what’s inside the September edition:
* Facebook: How to get more Leads (and engagement) using this simple “Emoji” trick…😉
* How PT Oscar Andalon went from a garage-based therapist -> clinic owner charging $450 per visit (in under 2 years)💪🏼
... * Google Adwords update: how to put Negative Keywords to work for you…
* Direct Mail Tips - 4 things to consider before sending your next letter or postcard📬
* How to boost your clinic’s online reviews⭐️
* Conversions: How the team in my clinic get new patients AND a completed plan of care with a simple process designed to hit the patients five senses…
* Google boost their Profits by tracking this number… and how you can too...
* Business Value Maximisation; 7 ways to increase the value of your PT Clinic💰
* Staff: How to deal with two people quitting - on the same day...
Plus, this months $10,000 Marketing feature length article is💵:
* The Shock & Awe Box: And How To Use It To Create Lifelong Patients
The "Shock and Awe Box" is something that I taught my 4% Club Mastermind Program how to use at the last meeting in Columbus… In this month’s article, PT David Middaugh of El Paso TX, describes how he is using the Shock and Awe box. All of this and more is discussed in the September edition and if you’re looking for ideas to grow your business, then this is perfect for you.
It’s just $1 to sample the Cash Club💰 benefits - for 60 full days when you click the link below👇🏼:
https://www.ptprofitacademy.com/cash-club
And as a “thank you” for sampling my work, I’m also giving you access to my Wealth Marketing DVD program that is a $2000 value.🔥
So, for just $1, and giving us a “try”, you’re getting👇🏼:
* Cash is King 32 Page Marketing Publication (Two months)
* Facebook Community (Two months)
* Live Monthly Coaching Call with yours truly (Two months)
AND,
* Wealth Marketing DVD program (Value, $2000), yours free.
https://www.ptprofitacademy.com/cash-club
Please be quick to subscribe, we go to print with the new Cash is King👑 marketing publication in just 36 hours…
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Physical Therapists, when you're trying to grow your business can you relate? 🙋 It's sad, but true that the belief that you need to market to doctors, or remain trapped inside of the insurance system, is built into the culture of our profession. We are taught to worship the doctors and accept peanuts from insurance companies who care more about their profits than your patients’ care – as if there is no other choice...
But what if there was another way? What if it could be ea...sier than having to relentlessly suck up to the doctors, bake cakes and cookies, and accept chickenfeed from low-paying insurance companies who pay barely enough to keep the doors open – never mind take home a profit??...
Find out how I scaled a 4 location, $1,000,000 + Cash Pay Physical Therapy Clinic - in a place where Health Care is free (…and, in one of the poorest areas of the country) in my latest marketing book for physical therapists: www.paulsmarketingbook.com
This book is the alternative and shares with you his exact system for attracting more cash pay patients, making more profit without working relentlessly. 🙏
Grab your copy here: www.paulsmarketingbook.com 📚 #paulsmarketingbook
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If you're just starting up your PT clinic or if you're looking for ways to bring more new patients through the door without wasting dollars💵, find out in September's edition of 💰Cash Is King👑 how one of Texas's top PT clinic owners, David Middaugh, has managed to get patients to travel 2 HOURS to come and see him after he put into action this one idea💡🔥...
Get Issue 8 of Cash is King delivered straight to your clinic, anywhere in the world🌎 for just $1 when you click below👇🏼:...
https://www.ptprofitacademy.com/cash-club
We're just 3️⃣ days away from print - the countdown continues🤑...
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When one of your top PT clients from the USA 🇺🇸 welcomes their newest staff member with a copy of my new marketing book for physical therapists on their first day 🙌
To grab your copy (and a copy for your staff) go here: www.paulsmarketingbook.com and tag me in a selfie when your book arrives 📸 I love seeing where the book lands next :) #paulsmarketingbook
My team and I have just finished putting together Issue 8 of “Cash Is King” and the coaching CD.🙌🏼
Subscribe Now To Get September’s Edition For Just $1 when you click here👉🏼: https://www.ptprofitacademy.com/cash-club
... Not sure what “Cash Is King” is all about?💰👑
It’s my way of sharing with you everything that is great about my amazing, global🌎, community of PT’s - so that you never have to feel stuck for ideas on how to grow your business.🔥
I have 100’s of active members in my programs - and the marketing ideas that flow from them are too good to keep to myself…👏🏼
That’s why we created “Cash Club”💵 - a membership program that makes it easy for new, fledgling, or even established clinic owners who want to get started with learning more about how to market their clinic correctly - at a price that makes it easy to join…🤑
Subscribe now and get September’s edition for just $1 when you click here👉🏼: https://www.ptprofitacademy.com/cash-club
Just 4️⃣ days until we go to print...
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A lot of physical therapists who have bought a copy of my no.1 Best Selling marketing book for PT's have told me that it's hard to pick one chapter that hit home most - but that Chapter 1 really set the tone for everything they need to start building the business of their dreams with marketing that actually works... 🙌😊www.paulsmarketingbook.com
Here's a snippet from chapter 1 "Why Most Physical Therapy Clinic Marketing Fails"...📚 carry on reading when you go here: www.paulsmarketingbook.com I've still got some cool bonuses up for grabs for you when you order yours today too! #paulsmarketingbook
Inside Septembers edition of 👑Cash Is King👑, we've got some must read articles full of strategic tips that any PT clinic owner can implement right away to bring more new patients through their clinic doors🤑💪🏼...
Go here to find out more👉🏼: https://www.ptprofitacademy.com/cash-club
If you're just starting out OR if you're already established and want to attract a steady stream of new patient leads (for very little Marketing cost!💰) - you can find out how to do that with Direc...t Mail📬 in next months edition with the founder of one of the World's most results focused mailing house, Oli Luke.🙌🏼
Get Issue 8 of Cash is King delivered straight to your clinic, anywhere in the world🌎 for just $1 when you go here: https://www.ptprofitacademy.com/cash-club
We're just 5️⃣ days away from print - we're halfway there!
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Do you STRUGGLE😩 with the patient experience in your clinic?
Find out in September’s edition of 👑Cash Is King👑 how Vicki Smith, Practice Manageress of my own clinic, Paul Gough Physio Rooms, gives our patients the best experience possible🤩…
And what you can do to help provide your patients with the same thing.💙
... Get Issue 8 of Cash is King delivered straight to your clinic, anywhere in the world🌎 for just $1 when you go to the link below:
https://www.ptprofitacademy.com/cash-club
We're just 6️⃣ days away from print - the countdown continues...📆
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Are you 😣STRUGGLING😣 to stay focused with your business?
In September's edition of Cash Is King, we introduce the 🔥NEW Accountability Groups🔥 that we've created, exclusively to members of The 4% Club.
There to provide collaborative sharing, focus and help with setting goals to reach in your business faster, rather than start and never finish!⭐️ We spoke to Carrie Gove of team "Rising Tides” for a few words on her team...👏🏼
... To secure your copy of Issue 8 for just $1 go to the link below - but be quick, you've only got 7️⃣ days left before we got to print!📆
https://www.ptprofitacademy.com/cash-club
7 days left - the countdown continues...😁
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Are you constantly getting STUCK🤷🏼♀️ with your business?
Do you struggle to set GOALS?🤦🏼♂️
In September's edition of Cash Is King, we introduce the 💥NEW💥 Accountability Groups that we've created, exclusively to members of The 4% Club.🙌🏼
... There to provide encouragement, support, advice and help with setting goals to reach in your business faster, rather than start and never finish! We spoke to Paul Hendricks of "The A-Team of Extraordinary Gentlemen" for a few words on his team...👏🏼
To secure your copy of Issue 8 for just $1 go to the link below - but be quick, you've only got 8 days left before we got to print!
https://www.ptprofitacademy.com/cash-club
The countdown continues...8️⃣
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If you are thinking🤔 of GROWING your business in 2018, find out in September’s edition of 👑Cash Is King👑 how one of California’s top PT clinic owners, Oscar Andalon, went from a garage business to 😮$450🤑 per visit in under 2 years…🔥💥
Get Issue 8 of Cash Is King delivered straight to your clinic, anywhere in the world🌎 for just $1 when you go to the link below👇🏼:
https://www.ptprofitacademy.com/cash-club
... We’re only 9️⃣ days away from print - the countdown continues...
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Are you like most Physical Therapists I speak to and feeling STUCK😖 trying to increase your profits?🤦🏼♀️
If you’re thinking of raising your prices, but are worried about the pushback, or that it won’t work, find out in September’s edition of Cash Is King👑 how one of Ohio’s top PT clinic owners, Tonya Yanok has 💰DOUBLED💰 her profits in just ONE YEAR…🤑
Get Issue 8 of Cash is King delivered straight to your clinic, anywhere in the world for just $1 when you click below👇🏼:
... https://www.ptprofitacademy.com/cash-club
We’re 10 days away from print - the countdown starts now!🔟🙌🏼
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Here's a preview from Chapter 2 of my new book for Physical Therapists 📘 where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (and how you can do it too...)
Here it goes: 👇
... "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication. 🗞
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), 🕺caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health. 🍏
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you." 👏
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally! 😊
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When your new Best Selling Marketing Book for Physical Therapists arrives in Italy 🇮🇹📚... Where in the world will the next copy of the book land?? 🌏✈️
Order your copy here (and choose your free bonuses): www.paulsmarketingbook.com
And when it arrives share a selfie with me using the hashtag #paulsmarketingbook so I can say thank you!!👊
Hey Physical Therapist business owners... my business colleague and PT Website Expert, Christine Walker is hosting a brand new training this Saturday Aug 25th at 12 pm EST all about - "The 5 Secrets To Transforming Your PT Business Website So You FINALLY Get New Patients" 🙌
To save your spot, register here: https://bit.ly/2MJATlq 😉
As a PT practice owner, you want to have a website that works for your business and helps you get new patients...
... It's scary when you don't know where your next new patient is going to come from and your website can't be relied on to help…
Traditional web designers and website companies don't work for physical therapy 🚫 They have good intentions. But they don't understand what we actually do or how to market PT in a way that helps people make a decision about their health. That's why most PT websites fail. 👎
If you're serious about getting new patients from your website, you need a different approach.
Like many PT business owners, Christine has faced the same challenges you face today - being dependent on word of mouth or other referral sources and even wondering if you have what it takes to become a real business owner.
But despite these obstacles, Christine has figured out how to transform her clinic's website into a predictable patient-generating machine and has since coached over 100 PT’s across America to transform their websites so they predictably get new patients from the internet. 🏃🏃♀️
And because so many PT’s have been asking her "what to do" to fix their websites that she decided to hold a brand new FREE TRAINING this weekend, August 25th at 12pm EST.
Register here: https://bit.ly/2MJATlq
If you're serious about getting patients from other resources like the internet, and you want to go from stuck with an "online brochure" website to being confident that your website WILL generate predictable new patient leads, then go here next to register your spot:
Register here: https://bit.ly/2MJATlq
When you join the webinar, tell Christine “Paul says hi!” ;-)
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This guy is really Inspiring. I decided to open my own Physiotherapy Clinic after Visiting his website.!
Giant in the industry. I'm Still in DPT school but every time i listen to Paul Gough I feel like I already own my own practice. Truly inspiring
Great insights and informational podcast, thank you Paul.
Here's a preview from Chapter 2 of my new book for Physical Therapists 📘 where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (and how you can do it too...)
Here it goes: 👇
... "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication. 🗞
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), 🕺caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health. 🍏
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you." 👏
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally! 😊
See More
This guy is really Inspiring. I decided to open my own Physiotherapy Clinic after Visiting his website.!
Giant in the industry. I'm Still in DPT school but every time i listen to Paul Gough I feel like I already own my own practice. Truly inspiring
Great insights and informational podcast, thank you Paul.
Here's a preview from Chapter 2 of my new book for Physical Therapists 📘 where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (and how you can do it too...)
Here it goes: 👇
... "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication. 🗞
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), 🕺caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health. 🍏
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you." 👏
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally! 😊
See More
This guy is really Inspiring. I decided to open my own Physiotherapy Clinic after Visiting his website.!
Giant in the industry. I'm Still in DPT school but every time i listen to Paul Gough I feel like I already own my own practice. Truly inspiring
Great insights and informational podcast, thank you Paul.
Here's a preview from Chapter 2 of my new book for Physical Therapists 📘 where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (and how you can do it too...)
Here it goes: 👇
... "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication. 🗞
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), 🕺caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health. 🍏
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you." 👏
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally! 😊
See More
This guy is really Inspiring. I decided to open my own Physiotherapy Clinic after Visiting his website.!
Giant in the industry. I'm Still in DPT school but every time i listen to Paul Gough I feel like I already own my own practice. Truly inspiring
Great insights and informational podcast, thank you Paul.
Here's a preview from Chapter 2 of my new book for Physical Therapists 📘 where I cover in depth - How I Became The Recognized, Trusted, Authority Figure In My Town!... (and how you can do it too...)
Here it goes: 👇
... "The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication. 🗞
Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), 🕺caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health. 🍏
Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.
That awareness did this for me, and it can do the same for you." 👏
When your copy arrives, use the hashtag - #paulsmarketingbook and share your selfies with me so I can say thank you personally! 😊
See More
This guy is really Inspiring. I decided to open my own Physiotherapy Clinic after Visiting his website.!
Giant in the industry. I'm Still in DPT school but every time i listen to Paul Gough I feel like I already own my own practice. Truly inspiring
Great insights and informational podcast, thank you Paul.