General Merchants Cafe

We are currently recruiting for our East Belfast store! 1x fulltime chef, experience essential. (40-45 hours) 1x fulltime kitchen porter (25-30 hours)
If you are highly motivated, creative, thrive in a busy environment and work well as part of a team then we want to hear from you! ... Must be fully flexible to work mornings, evenings and weekends.
Please get in touch! Send your full CV to 481@generalmerchants.co.uk for consideration
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Introducing our new burger to the lunch menu today. It went down an absolute TREAT. Double burger with smoked streaky bacon, double american cheese, mayo, mustard onions and bbq sauce. Oh my, oh my. This is the burger that all those New Years Resolutions hate to see! . . #generalmerchants #burgermeup #getitinye #doubleburger #dirtyburger #yesmate #newyearsameme #eastbelfast #peaceintheeast #burgersofbelfast

Named after every Aussie kids favourite chocolate bar. The Cherry Ripe Waffles will be around while stocks last. Toasted Belgian waffles, cherry gel, coconut, house made chocolate brownies and mascarpone. New Year-same brilliant flavours coming from our kitchen. @generalmerchants @generalmerchants361 @generalmerchantsforestside @katecroz @foodfamilyandfootball @mortimorduke @michelle_mcn1 @mark.savage.100 @louisa_smile @bitchesnbarbells @alchemist.belfast @broadsheet_melb #cafe #waffles #cherryripe #discoverni #belfast #chocolatecherry #cherrybomb #eastbelfast #peaceintheeast

Thank you to all our amazing customers who support us day in day out and those who are still visiting for the first time! We hope you all have a wonderful Christmas and New Year! We will still be here to feed and caffeinate you but will be taking a few days to give our staff a well earned break to enjoy the festivities. Hope to see all soon.

Great news on such a miserable day people. From today, while stocks last we have for sale 5 @milkbarstore Crack Pies. Made with freeze dried corn from the store itself, this will be perfect as a desert for the upcoming festive period. To buy in the USA is $45. For you lucky people...£30. Bit much for a cake you say? Those GM guys are getting their arm in you say? Wait till you try how amazing this dish is by the legendary @christinatosi. Ask in store...! @generalmerchants @generalmerchants361 @cheffez @foodfamilyandfootball @michelle_mcn1 @mark.savage.100 @louisa_smile @katecroz @bitchesnbarbells @scribble_in_the_margins @alchemist.belfast @alicepractise @mortimorduke @milkbarstore @christinatosi #generalmerchantsbelfast #belfast #peaceintheeast #crackpie #momofukucrackpie #discoverni #milkbarfan #homage #christinatossifanclub

Another day, another sandwich special from our hard working kitchen squad. Christmas Banh Mi. Cranberry ciabatta, pickled carrot and daikon, mayo, steamed turkey breast, chicken liver parfait, mayo, fresh coriander and sriracha sauce. Served with fries and on while stocks last. @generalmerchants @generalmerchants361 @mortimorduke @cheffez @foodfamilyandfootball @mark.savage.100 @michelle_mcn1 @louisa_smile @katecroz @bitchesnbarbells @brazilianuktravels @alchemist.belfast #generalmerchantsbelfast #belfast #peaceintheeast #banhmi #christmastwist #sandwichgamestrong #discoverni #foodni

It happened. The moment you've all been waiting for. Let us introduce our new General Merchants @frankgreen_official 12oz cups! We have a limited supply and we wouldn't want our lovely customers to miss out so snap one up before they sell out! . #frankgreen #generalmerchants #reusablecup #coolkids #savingtheworldonecupatatime #santaclaus #christmasiscoming #goodtime

If you've been in the cafe over the last couple of days you might have noticed this beaut sitting on the shelf. If not, here we have it. . The Moccamaster. . We are currently stocking these in Yellow, Pink and Turquoise. As the only dealer in Northern Ireland, there are 18 different colours to choose from and any of them could be yours! Pop in and grab a catalogue to see more. So no excuse to get caught out this Christmas without your caffeine fix. Snap up one these befor...e the break! . @generalmerchants361 @_markstone @cheffez @mortimorduke @moccamaster_eu #generalmerchants #goodcoffee #christmas #giftidea #peaceintheeast #eastbelfast #belfastcoffeemap #belfastcoffee #gvo #holidaysarecoming #filtercoffeenotpeople
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Just hand delivered from the amazing Dearblah @theculturedclub is her amazing Master Tonic. Loaded with Tumeric, ginger, Kombucha vinegar and other feel good things, this immune boosting drink will defo get you through this month. @generalmerchants @generalmerchants361 @cheffez @mortimorduke @katecroz @foodfamilyandfootball @mark.savage.100 @michelle_mcn1 @louisa_smile @bitchesnbarbells @alchemist.belfast @brazilianuktravels #stockingfiller #belfast #generalmerchants #generalmerchantsbelfast #kombucha #immunebooster #culturedclub #yesmate #peaceintheeast

As we draw closer to the most wonderful time of the year, what better way of saying 'You're pure class!' than giving the gift of General Merchants to that favourite person of yours. Call into the cafe and grab a voucher made out to any value or head over to our website and grab one online! We also have some exciting retail announcements coming soon so keep your eyes peeled 😎 . . #iykyk #generalmerchants #voucher #eastbelfast #peaceintheeast #christmas #presents #gift #gvo #loveyoulongtime

Well. Today was @bctobelfast last day @generalmerchants. What a pleasure it has been having Matt with us for the past year. Always quiet, pleasant and professional his coffee skills on the Stealth @lamarzocco have been second to none. We can’t thank you enough for all your hard work, and wish you all the best back in British Columbia! Enjoy being back with your awesome wife @jessicaesthermcneilly and family! Give him some love people, and fill that comment section with some positive vibes! @generalmerchants @generalmerchants361 @mortimorduke @cheffez @katecroz @scribble_in_the_margins @bitchesnbarbells @foodfamilyandfootball @mark.savage.100 @michelle_mcn1 #🇨🇦 #generalmerchants #peaceintheeast #belfastfood #matt #canadadry #barista #canadiansareawesome #britishcolumbia #terrenceandphillip #blamecanada #gentlemansclub #onelove

Well they sold so quickly last year we thought we would get another batch delivered just in time for Christmas. @stonenotebook really are something special. Perfect as a stocking filler or present for anyone who loves cooking or doodling in general. Chef conversion tables, pen loop and magnetised covers for staying open on a kitchen bench. The paper is also waterproof in case sauce or coffee is spilt. Awesome product. Available @generalmerchants and @generalmerchants361 while stocks last. @cheffez @foodfamilyandfootball @michelle_mcn1 @mark.savage.100 @katecroz @scribble_in_the_margins @alicepractise @bitchesnbarbells @alchemist.belfast #generalmerchants #belfastfood #christmas #stonenotebook #cheflife #yesmate #peaceintheeast

Well they sold so quickly last year we thought we would get another batch delivered just in time for Christmas. @stonenotebook really are something special. Perfect as a stocking filler or present for anyone who loves cooking or doodling in general. Chef conversion tables, pen loop and magnetised covers for staying open on a kitchen bench. The paper is also waterproof in case sauce or coffee is spilt. Awesome product. Available @generalmerchants and @generalmerchants361 while stocks last. @cheffez @foodfamilyandfootball @michelle_mcn1 @mark.savage.100 @katecroz @scribble_in_the_margins @alicepractise @bitchesnbarbells @alchemist.belfast #generalmerchants #belfastfood #christmas #stonenotebook #cheflife #yesmate #peaceintheeast

We reckon our sandwich game is pretty strong. With Crimbo just around the corner we couldn’t wait to get some stuffing made. Our new chicken offering, named The Daekdebang burger ( Chicken jackpot burger in Korean ) consist of double fried buttermilk chicken, coated in Asian spices, melted cheese, iceberg, Gochujang stuffing, mayo and pickled mustard onions. Stacked neatly between a toasted brioche. It tastes as good as a fat beat from @peggygou_! On from tomorrow until the end of December. @generalmerchants @generalmerchants361 @foodfamilyandfootball @mark.savage.100 @michelle_mcn1 @cheffez @katecroz @scribble_in_the_margins @bitchesnbarbells @alchemist.belfast @mortimorduke #belfast #belfastfood #belfastfoodtour #chickenburger #korean #koreanmeatloaf #generalmerchants #winnerwinner #gochujang 🇰🇷

We reckon our sandwich game is pretty strong. With Crimbo just around the corner we couldn’t wait to get some stuffing made. Our new chicken offering, named The Daekdebang burger ( Chicken jackpot burger in Korean ) consist of double fried buttermilk chicken, coated in Asian spices, melted cheese, iceberg, Gochujang stuffing, mayo and pickled mustard onions. Stacked neatly between a toasted brioche. It tastes as good as a fat beat from @peggygou_! On from tomorrow until the end of December. @generalmerchants @generalmerchants361 @foodfamilyandfootball @mark.savage.100 @michelle_mcn1 @cheffez @katecroz @scribble_in_the_margins @bitchesnbarbells @alchemist.belfast @mortimorduke #belfast #belfastfood #belfastfoodtour #chickenburger #korean #koreanmeatloaf #generalmerchants #winnerwinner #gochujang 🇰🇷

PUBLIC SERVICE ANNOUNCEMENT. We will be closing at 3pm on Tuesday & Wednesday for essential maintenance.
Sorry for any inconvenience caused. . #plugsarecomingback #closedforaweewhile #generalmerchants

Evening dessert special today from the kitchen squad @generalmerchants. Toasted Belgian waffles, house made raspberry jam, lemon curd, Italian meringue and vanilla @draynesfarmicecream. This tester was demolished in under 30 seconds by the staff. You can tell us all about them if your dining with us tonight. @generalmerchants @cheffez @greer1116 @michelle_mcn1 @mark.savage.100 @cal.c.scott @katecroz @scribble_in_the_margins @bitchesnbarbells @alicepractise @bctobelfast @alchemist.belfast #peaceintheeast #waffles #italianmeringue #housemadejam #dirty #dinner #weekendvibes