About Principle
Digital strategists and delivery experts. We create and deliver digital marketing strategies which are measurable and deliver results for businesses.
Principle Description
PRINCIPLE is a marketing agency, located in heart of Mid Ulster.
Specialists in the creation and delivery of digital marketing strategies for forward thinking brands.
Our team of strategists have been delivering traditional and digital marketing strategies since 2007.
We understand that there is no one size fits all, which is why we are agile and responsive to work to your business demands.
We see every project as an opportunity to create something better, smarter and engaging. As the core of what we do is being accountable ensuring that our strategies are measurable.
We are passionate about delivering great projects which deliver measurable results.
Reviews
When breakups get messy!
For those who are arenโt aware Mailchimp will no long support direct integration with Shopify.
This really isnโt the end of the world, nor does it mean the death of email.
... But today Shopify sent this email which is misleading.
Some customers are confused, so to clear it up, Mailchimp isnโt going anywhere!
You can still choose to connect Mailchimp with Shopify through third party apps after the direct integration is no longer available.
For more information on this divorce check out the following link. http://expi.co/01nCoP
#emailmarketing
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Yesterday, I stepped out my comfort zone and delivered a 'Getting Started With Mailchimp' training session in Maghera. - Delivering training isn't new to me, the fact it was on my doorstep is. Put that down to rural mentality. - The fact of the matter is, I've talked about delivering practical digital marketing training sessions in the Mid Ulster area for years so taking the steps to book a space and getting business owners to commit their time to attending and learn a new s...kill is a major achievement. - The objective for yesterdays session was to give business owners more confidence to take ownership of their email marketing efforts and provide them with a greater understanding of how email marketing can impact their bottom line both online in terms of conversion, lead generation and offline in terms of increased in store footfall and we certainly achieved that. - Yesterdays session is the first in a number of training sessions that I plan on facilitating. But if you have something particular you would like to learn let me know and I will do my best to add them to plan. - I think it's important to add that these sessions aren't talking shops of what we could or should be doing. These are practical of learning and doing so you can return to work knowing exactly how to get started. - Thanks again to everyone who attending. I really appreciate it and I hope you all learned something new which can be applied to your business.
Serenity Ten Allie Mae Maghera The Studio
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The countdown is on. ๐จ
If youโre a business owner and would like to take control of your email marketing this getting started with Mailchimp workshop is for you.๐๐ฝ
You are encouraged to bring your own laptop as we will be guiding you through the process for
... โ
campaign creation โ
how to import existing contact lists โ
how to create new contact list to comply with GDPR โ
reporting โ
social interactions
And much more...
This wonโt be a talking shop you will leave with the skills, know-how and confidence to take control of your email marketing. ๐๐พ
If you have any questions or would like book get in touch.
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Will you be watching the Million Pound Selfie Sell Off?
Social media has created a new kind of celebrity, the digital influencer. These megastars of Instagram and YouTube have upended the advertising industry by converting their virtual followers into real-world currency.
Naturally brands have flocked to influencers, paying them millions to endorse their products, but the market has been criticised as being a 'Wild West' of misleading and unregulated advertising, plugging ev...erything from bogus diet drinks to online gambling to young audiences.
Tonight Panorama reporter Catrin Nye investigates whether companies are being clear and transparent when it comes to influencer marketing and the impact this new form of advertising is having on consumers.
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Are you a business owner that has considered email marketing, but don't know where to start? Maybe you have created your first campaign but either had no confidence to send it or you are disappointed by the campaign performance?
If this describes your business, then this hands-on (bring your own laptop) getting started with Mailchimp workshop is for you.
The most common issue with email marketing is not knowing how to create professional campaigns that reflect your brand a...nd promote your business using technology such as Mailchimp.
Problems arise once you have created your account as frequently marketers or business owners aren't confident with the interface and therefore don't know how to navigate the application to create and schedule their first campaign.
Workshop details
During this workshop we will solve these issue by teaching you (step by step) how to successfully create and schedule email campaigns to promote your business.
You will learn how how to
* create and set up a Mailchimp account * add/import subscribers and ways to add subscribers instore * create and manage subscribers lists * create tags, groups & segments with your lists * create a campaign template and manage the content within it * create and schedule your first campaign * interpret campaign performance reports
Reasons to attend
* yes this workshop is on a Sunday to suit business owners who do not have the time or resources to attend such a workshop during a normal working week * this workshop has been designed for you based on client and industry feedback * this workshop will not be talking shop of the things you could and should be doing for you business, it's a hand-on workshop and during it we will be teaching you how to use Mailchimp for your business * if you're new to the concept of email marketing you will leave with increase confidence and support on how to create and schedule your first campaign * this workshop is being delivered by someone who is passionate about marketing and technology * you leave with new skills and confidence to create engaging email marketing campaigns to promote your business
Book before the 17th March and save 10% on the workshop booking by using promotional code take10
What to bring with you
We encourage you to bring your own laptop to ensure you get the most from your attendance.
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Is your favourite blogger giving genuine honest reviews or are they just in it for the freebies and money?
BBC News are shining a light on just how much your favourite influencers are earning for sharing their product review.
#influencermarketing #brandambassadors #blogging
Just how much time are you spending on your phone? Well iOS 12 monitors just that!๐ฒ
As we live in a mobile first society we are actively consuming content and making purchases directly from our phones. ๐๐ธ
Whilst having a mobile marketing strategy is essential for business, there are concerns as to just how screen time impacts metal wellbeing and the rise of users being socially absent. ๐ค
... Personally I can live without my phone, but when it comes to completing those 'in the moment searches', 'quick purchases' or 'checking my emails'I couldn't live without it.
But over the course of this week I am going to monitor my screen time and next Tuesday I will share my results. ๐
However I don't want to do this alone and I challenge you to do the same and together we can be embarrassingly shocked by the results.
https://support.apple.com/en-gb/HT208982< br> See More
Celebrate your business and teams success at The Mid Ulster Business Awards. Entries are now open, so start planning your submission. Magherafelt Chamber of Commerce Cookstown Chamber of Commerce
Are you one of the many happy customers who have already helped contribute ยฃ2b on Christmas 2017? I'm not I always leave it late and spend way to much. https://econsultancy.com/โฆ/69120-10-int eresting-digital-maโฆ/
While everyone is sharing pictures of ๐ฆ I'm taking shelter in the shade with my first coffee โ๏ธ of the day & thinking about what I've accomplished this week. Have a great weekend everyone โ
Is this the death of Snapchat App as Instagram announce face filters? #socialmedia #instastories
Get excited folks Google Garage Digital is returning to Derry this June. A must attend event for business owners, entrepreneurs, SMEs and those working in or would like to develop their career in Marketing. Tickets are limited so register for yours today so I look forward to meeting you there. #digitalmarketing #google
With local search on mobile growing more than 50%, has your business implemented a local SEO strategy? #SEO #searchmarketing
When researching products, millennials are more than three times as likely to turn to social media and mobile apps. How do you research products and what influences your decision purchase? via Smart Insights
So we all have pictures saved to our desktop computers which we would like to upload to Instagram. But the hassle of having to email them to ourselves to then upload them from our phone is nothing but hassle. ๐ก
However uploading images to Instagram from our desktop computer ๐ฅ is actually really easy and you can do it by following these quick steps ๐๐พ
1. Not to sound silly but go to www.instagram.com and log into your account. ๐๐ฝ Once logged in, you will be redirected to you...r timeline view 2. Select the person icon on the top right of your screen, where you will be redirected to your profile๐ 3. Now select F12 on your keyboard and select Toggle device toolbar, this will simulate a mobile view๐ฑ
From here you can select the camera icon, browse your PC, select your images, add description and uplaod to Instagram ๐ฅ
It's really simple so why not give it a go?
Apologise for the background music. I listen to 1xtra at work #dontjudge ๐. But I hope you find this tutorial helpful and if you have any questions just give me a shout. www.digitalprinciples.co.uk
โ Products shown: Social Media Strategy and Management.
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Does technology have the ability to turn a hobby into a passion? Does having exposure to exotic destinations change the way people travel? Do sports fans want to see the personal side of players? Whether itโs an interest in travel, sports, beauty or cars, Facebook explore how and why people are using Instagram to expand their world and follow their passions.
Market your business your way๐๐พ Be creative ๐ฉ๐ผโ๐ป Make it fun ๐คก Make it interesting ๐๐ผ Be direct๐ฑ ... Don't be afraid to take risks ๐ฎ But most importantly be yourself, people buy from people ๐ค www.digitalprinciples.co.uk
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