Boost4Shoes

BOOSTING ONLINE CROSS-BORDER SALES OF SHOES THROUGH E-COMMERCE COACHING FOR SMES FROM THE SHOE INDUSTRYBackgroundFootwear SMEs are an essential part for the attainment of a sustainable and durable European economic growth. However, the sector faces significant challenges as it was hit hard by the financial crisis and has not yet recovered. Since 2006 the number of companies dropped down notably, 35. 000 jobs were lost and the turnover decreased accordingly. Also, imports, coupled with additional pressures from low wage economies, creates additional pressure. Aims & BenefitsIncreasing awareness about e-commerce technologies: Use the Internet as a sales channel to increase revenues from cross-border sales both within the EU and outside, thus improving the exporting performance of the sector to the benefit of EU economy. This includes changing sales and marketing strategies and new types of organisation and knowledge about e-Commerce technologies. Empowering footwear SMEs to adopt e-commerce strategies: The BOOST4Shoes will provide the necessary training and tools for SMEs staff from the footwear sector in six (7) countries, UK, CYPRUS, PORTUGAL, GREECE, ROMANIA, POLAND, and GERMANY, to implement essential processes related to e-Commerce (ordering, delivery, payment, communication, overall service, promotion) to increase revenues and reduce costs for their company. Empowering a large network of stakeholders: The training and tools primarily address SMEs staff from the footwear sector. These tools will be also useful for indirect stakeholders as well, such as VET providers, SMEs Chambers, shoe industry representation bodies, IT companies, e-Commerce /Digital marketing trainers /coaches, and young individuals who can benefit from additional skills which can help them obtain work and mobility.
Social Link - Linkedin: http://www. linkedin.com/company /boost4shoes
Keywords: information technology & services