Cactus Brand Partners

Cactus Brand Partners is a specialist consultancy and brand management business focused on building brand partnerships in the golf and sporting goods industries. Consultancy clients include IMG Golf, The European Tour, Ryder Cup Europe and Sports Marketing Surveys Inc. In 2011 the business was engaged by IMG Golf to provide strategic advice and consultancy in respect of event merchandising and international licensing programmes that IMG manages on behalf of its clients. 2011 also saw Cactus Brand Partners undertake a strategic review of the Ryder Cup and European Tour merchandising and licensing programmes on behalf of both organisations, and is now working with them to implement the recommendations approved by the Board of Directors. In October 2011 Cactus Brand Partners was appointed as the UK Master Agency for GolfBuddy, the leading global golf range finder brand. Successful sales programmes and sales team management enabled the company to open over 400 accounts by the end of 2012, and the brand will go from strenght to strength in 2013.
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Keywords: sporting goods manufacturing