G-Star Store Glasgow

G-Star store Glasgow, 135 Argyle Street Glasgow, G2 8BX, Scotland, United Kingdom

G-Star RAW Denim

Since our creation in 1989, G-Stars philosophy has always been 'Just
the Product' .

This single-minded approach has lead to many denim 'firsts': the
introduction of 'luxary denim for the streets, ' by fusing high level
craftmanship with street level edge to create a new denim sector; the
positioning of raw, untreated denim as a wearable & desirable
material; & the evolution of ourdestinctive denim silhouette, through
the adoption of architectural & 3-D thinking into denim construction.

We have also promoted the inherent beauty of denim by creating
washes & treatments that bring out its unique characteristics &
qualities . Today's sophisiticated washings palette represents a full-life
story, from raw , unwashed denim through deep indigo dyed to extreme
bleached, with treatments adding multiple graditions of wear to create
distinctive, textured garments with soul.

While G-Star will always a denim oriented company, we understand
that complementary textures & stylescan help 'frame' denim &
present it in a new light. Our correct line collection balances the raw
edginess & street-wear influences of our core denim range with a
sophisticated tailored line that emphasizes proportion, craftmanship
& detailing. The result is anall-day, every-occasion wardrobe that
features fashionable cuts, luxurious materials & subtle branding in a
full range of jackets, shirts, knits, dresses & shirts.

In the current climate, however, G-Star also understands the
environmental need to reduce the use of conventional cotton. The RAW
substainable program uses Organic Cotton, with reduced levels of
fertilizers & pesticides, as a base for a range of new product that
contribute towards a more substainable future without compromising on
quality comfort or design.

After more than twenty years of constant innovation, G-Star continues
to push the boundries, envolving our core DNA & challenging our
desginers to investigate new materials, styles & cuts - but always
remaining focused on JUST THE PRODUCT.