Noize Machine Makina

Noie Machine Makina - Promoting makina music part of Noize Machine Records - For & By The Community

Noize Machine is a brand of music run and owned by Embracive Music & Embracive Music Records. Noize Machine promotes Makina style music and is the successor to Voltage The Revolution & Voltage Live Internet Radio which ran from 2004-2007.

Danny Kitching (Embracive Music) -Noize Machine Owner
Lee Johnstone - Noize Machine Owner
Sam Thomas - Radio Manager
Ste Bruce (Rewired Records) - Associate


====The Embracive Music Journey====
Noize Machine was created by Danny Kitching (Danny Digital) & Lee Johnstone who joined the project as a founding member and owner. The Noize Machine project aims to push Makina music in the Northeast of England and hopefully push it further alongside other labels and producers to keep the scene alive, despite a Makina decline in Spain where it was its birth place.

Danny Digital originally went by DJ Y2k and formed Voltage The Revolution in 2004 which was an internet radio station and project to promote DJs & MCs within the Makina and UK Hardcore scene. Voltage The Revolution ran until 2007, to which point Danny Digital starting making a few basic tracks and constantly popping down to Force 10 records where a lot of new producers started working on material and where Danny first met Lee Johnstone.

From 2007 The Embrasive Dance Project formed which was to not just promote more dance style music, but to also offer promotion to various genres of music and offer promotional services on YouTube and various other social media platforms. In 2010 The Embrasive Dance Project renamed to Embracive Music Ltd when it became a company and to reflect its new direction of promoting all music genres and becoming a record label. The first track release, which is still available on I-Tunes was called Blinded by the Darkness and was a project between Danny Digital & Lee Johnstone and first release on Embracive Music Records.

During 2010 all the way thru 2011 Danny started expanding he’s horizons looking for talent and came across a vocalist in America called Angie Star, where she started sending over vocals and started contacting producers to purchase leases to use there backing tracks. The first track released was Butterflies and was a new direction for Danny. Angie Star was flown over to the UK in 2011 where an album project was in the works and a new single titled Fallin For You and was aired on Spark 107 radio, BBC Radio Newcastle and was featured in Sunderland Echo, Guardian Newspaper and various other media outlets. During the same year Danny also formed Embracive Radio, which give musicians a platform to promote their music as well as DJs to play there music loud and was licensed by PRS For Music to allow mainstream music to be played.

Beyond 2011 was quiet as the project between Danny & Angie Star was transferred and bought out to another record label in the U. S. A, Danny decided to work on a few trance tracks such as Unity & Afterlife before taking a few years off from DJing, Production and promotion.
Danny has promoted various artists worldwide and interviews Gabrille Aplin in 2013 who sang the cover of Frankie Goes to Hollywood – Power of Love which was featured on the John Lewis Advert for Christmas that year.

This year Danny decided to get things back on track and come up with producing a vinyl record at the end of 2016, which was between him and another member who decided to drop out as they no longer produce Makina, so Danny approached Lee Johnstone who he had worked with in the past on music, who felt the idea would be an interesting project to work on. Originally Noize Machine was going to be called Noize Factory, but Danny decided it would reflect the genre more under Noize Machine.

Currently we are putting the foundations in place to establish a brand of Makina under Embracive Music, with the release of our first vinyl record Noize Machine Vol 1, which will be released June and hopefully lead to greater things.

-Media-
https://www. youtube.com/watch?v=iuydg7-xbR8

https://www. youtube.com/watch?v=z0-lCDszq5E

https://www. youtube.com/watch?v=KUcYEcqUWKE

https://www. youtube.com/watch?v=AewKmsuXpjE