The Mcgarry Agency

Top 100 Fastest Growing & Declining Categories in E-commerce
https://www.stackline.com/…/top-100-gai ning-top-100-declini…

How fashion's post-pandemic future could be digital
"With the world on lockdown, a time when clothes are created, displayed and even 'worn' virtually may not be as far away as you think."
https://i-d.vice.com/…/how-fashions-pos t-pandemic-future-co…

Need a better background for Zoom?
You can download the EleGANT backgrounds for Zoom from Google Drive, https://bit.ly/340ZFUo
#GANT #WFH #ZoomBackground

The current retail industry landscape
Trade during COVID-19
Nike: Coronavirus caused stores to shutter in China last quarter, resulting in the brand’s first drop in sales for the region in six years. Q1 2020 saw online sales bounce back by 36%. 80% of stores in China have now reopened.
... Read more - https://edited.com/r…/the-current-retai l-industry-landscape/
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The most important book brands need to read right now.
#bookrecommendations

[VIDEO] POST-PANDEMIC RETAIL RECOVERY USING SEO
OK. So we all know there's a global pandemic. Retail is closing warehouses. When the health crisis is behind us, we're going to have a huge economic challenge.
How will ecom and retail bounce back?
... So in this video I felt it was my duty to take a chainsaw to the cliched methodology monologue that SEOs reel off. I've been as guilty as anyone over the years. I get it. It's a trap!
Save it for internal teams. The people SEO professionals report to will need clear, concise answers to questions about growth. If you can deliver value, lead with that.
In a nutshell, the discussion with Jon Earnshaw is the post-pandemic need for organic teams to step up & deliver.
https://www.youtube.com/watch?v=6RV_mmOq5 7o
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At the McGarry Agency, we've been working with #GANT for many years. Growing the organic and paid media channels in 2020 is likely to be our biggest challenge yet.
Here's the Spring Offer from GANT UK - "Time for a spring refresh. From crisp cotton essentials to bold, bright color that will inject mood-boosting energy into your wardrobe, these GANT favorites are for now and later. Even better? They’re 20% off. Our Spring Offer event starts now."

Perfume giant LVMH to make hand sanitiser for French hospitals.
Luxury goods group will dedicate three sites to producing hand gel to help fight Covid-19 outbreak.
https://www.theguardian.com/…/perfume-g iant-lvmh-to-make-ha…

‪John Lewis joins the instagram generation with a personalised fashion-advice service‬
‪https://www.thisismoney.co.uk/…/John -Lewis-joins-instagram-… ‬

"There are already signs that consumers are staying home. In a note on Wednesday, Morgan Stanley analysts led by Kimberly Greenberger said U.S. retail traffic fell 9.1% last week, while luxury retail traffic fell 14.7%." #fashion #retail
https://www.fool.com/…/why-shares-of-lu lulemon-athletica-ar…

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?
https://www.businessoffashion.com/…/fas hion-matching-sweat-…

[Newsletter] Need to Know Vol. 7 by The McGarry Agency
The one about footwear, retail and branding.
... When #NIKE announced it was pulling out of Amazon, they didn't suddenly pull out of all marketplaces. Only the ones that reduce their branding impact. The customer experience wasn't 'elevated' as Mark Parker, NIKE CEO stated.
Brands have to weigh up how they position themselves just as much as how they hit their revenue targets. These huge global marketplaces offer as much risk as they do opportunity. #Allbirds discovered that with Amazon.
For example, what does #Clarks mean to people under 25 in the UK going into 2020? How can more classic brands follow in the footsteps of #DocMartens and continue to be relevant while being authentic? Do brands launch new lines as we've seen with the #FitFlop Wonderwelly?
Ask yourself what footwear you bought recently and why THAT brand.
And if you haven't subscribed yet, there's a link in the newsletter to do just that. Enjoy.
https://mailchi.mp/6fa1121e19…/newslett er-need-to-know-vol-7
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[Newsletter] Need to Know Vol. 6 🔥
Things we didn't know a week ago!
https://mailchi.mp/7605bee88f…/newslett er-need-to-know-vol-6

Sheri Scott aka Forever Yours Betty is a fashion and lifestyle writer, as well as an Events and PR consultant based in Glasgow. In this clip she chats to Hannah about brands tackling social issues. Make sure to visit Sheri's website! http://foreveryoursbetty.com/

Black Friday 2019 stats and more in this retail roundup.
Fashion, luxury and lifestyle news aggregator – November 2019
https://www.penningtonslaw.com/…/fashio n-luxury-and-lifesty…

Ruth MacGilp is an ethical fashion blogger based in Edinburgh. In this clip she chats to Hannah about sustainability. Make sure to visit Ruth's website! https://ruthmacgilp.com/

@foreveryoursbetty @tis.hannahreyes @aripournaras That might be my favourite photo ever. Used it the other day... 😸
#RGU
📸credit: @fashionplace_rgu

Howey and Andrew discuss working with influencers to improve your brand or product.