Genesis Bikes
About Genesis Bikes
Genesis is not the biggest brand out there and we like it that way. Our bikes are produced by riders for riders, developed according to the UK needs.
Genesis Bikes Description
Genesis is very much a rider's brand. Everyone who is involved with this brand rides bikes and they're an important part of our lifestyles. For us cycling is about freedom and escape, it's about slowing down and noticing the world that's going on around you, it's also about good times with friends and happy memories.
When we design our bikes, first and foremost we consider function, we try not to follow trends as at some point they always go out of fashion. We use plain colours and simple graphics so that our bikes have a timeless feel to them. We hope that a Genesis bike will look as good after five years as it does on the day it leaves the shop floor.
In an industry where it seems we are constantly being spoon fed new technologies or the latest big thing, it's all too easy to get caught up in it all. So what do we do? Well, quite simply we step away, we go and ride, we remember why we ride bikes and we dream up and create products that we have belief in. We may decide to embrace some technologies, but we are always selective about it. Often the greatest innovations are the simplest ones; those that make you wonder why you didn't invent it yourself.
Through our own unique process of design we have calved our own path, often ignored what everyone else is doing and because of that produced truly great bikes that we are proud of. Models like the Croix der fer or the Vagabond don't get dreamt up from being sat behind a computer, the inspiration comes from riding lots and pursuing our own ideas.
We can assure you of one thing and that is we build road, mountain and cross bikes that are a pleasure to ride and that will leave you smiling.
Genesis bikes are exclusively distributed in the UK and Ireland by Sportline.
Reviews
Which colour Croix de Fer would you choose?
Let us know your favourite from this selection below 👇 and you may just see it featured in next year's range...
Looking for that competitive edge? The Zero range is race ready, light, stiff and fast! Check out the round-up from Girodilento below 👇
Great to see Red Bull Bike feature the Tarn 20 in this hardcore hardtail round-up!
Happy to handle anything and everything the trails can throw at you with its beautifully crafted long 'n' low steel frame.
See it listed here 👉 http://fal.cn/SCpa
Our thanks to our friends at the British Adventure Collective for this awesome shot!
Clearly a pretty awe-inspiring ride on the weekend, anyone able to guess the location?
Build the bike of your dreams with the Zero Disc FS...
High-modulus 40/30T carbon fibre chassis, Di2 or mechanical ready, race proven geometry and buttery smooth lines.
Caption competition! Let's see what you can come up with in the comments below 👇
Our thanks to Podia for the photo 📸
New signings for Madison Genesis, such a strong team for 2019!
Cyclo-cross is addictive - just ask Isaac Mundy!
Check out the interview here 👉 bit.ly/2Dq35og
"We’re not sure how the bods at Genesis went about developing the Tarn 20 but it’s clear to us that they managed to get their hands on a checklist for someones dream steel hardtail and went to town." Singletrack Mountain Bike Magazine
That was about the long and short of it! Tap through to read more 👇
Essential viewing for some weekend riding inspiration! #justrideandlaugh
A mid-fat, expedition ready, fully rigid adventure machine!
Style and substance in harmony.
The Brixton combines classic, understated looks with modern, dependable and top performing componentry. More riding, less fettling!
Adventure awaits with the Fugio 30!
From road to dirt track and back again, the Fugio splits the difference of what modern bikes are capable of >> http://fal.cn/Fugio30
Our genre-defying, boundary-blurring bestseller. Croix de Fer 10 in stock and available now via your local Genesis dealer.
www.genesisbikes.co.uk/dealers
Tarn 20, our steel hardtail offering with 2.8" rubber that will happily handle anything and everything the trails can throw at you!
www.genesisbikes.co.uk/bike/tarn-20
Big news just in from the Madison Genesis team, welcome back Roger Hammond!
Red is the fastest colour right? Zero Disc soon to be arriving with your local Genesis dealer!
The Croix de Fer Ti comes equipped with Ultegra R8000 for 2019 - A perfect drivetrain to compliment the 3AL-2.5V double-butted Titanium frame (which is also fully internal Di2-ready for those wanting to go the whole hog!)
See more: http://fal.cn/SJSv