Oko Digital

Worried about Bitcoin fraudsters threatening to sabotage your Google AdSense account if you don't pay up? Here's what to do.

Unfilled Impressions can often represent lost revenue that could have been captured with paying campaigns. Learn how to identify, diagnose and fix Unfilled Impressions in Google Ad Manager.
#DigitalPublishing #AdTech #Monetization

Quantcast Choice is a Consent Management Platform (CMP) that's free, easy to set-up and utilises the IAB Consent Management Framework. Learn how to integrate Quantcast Choice with Google Ad Manager here:
#AdTech #DataPrivacy #DigitalPublishing

Facebook has announced plans to shut down its Audience Network for mobile sites on April 11th, meaning that it will no longer fulfil any ad requests for your in-stream video and web placements. This comes as a blow to independent publishers operating outside of the walled gardens.
#DataPrivacy #AdTech #OnlineAdvertising

The impending death of third-party cookies has set 2020 up to be the first year that programmatic ad spend on PMPs will surpass the Open Auction. Here's our definitive guide to PMPs and their benefits: https://loom.ly/VDHwzBA
#DataPrivacy #AdTech #Monetization #PMPs

Last year we carried out a study to assess how browser choice affects CPM rates. We found differences of up to 51% in ad CPMs between browsers, thanks largely to how they choose to support cookies. Learn more here.
#AdTech #DataPrivacy #Chrome #Monetization

Successful publishers need an array of tools to effectively develop, manage and optimize their ad-funded website. Here's a list of our top Google AdSense tools & resources that every web publisher needs in 2020. https://loom.ly/qo3vxLo #DigitalPublishing #AdTech #Monetization

Both 'Acceptable Ads' and the 'Coalition for Better Ads' were developed to combat the rising dissatisfaction that users have been experiencing with bad ads across the web, but what is the difference between the two? https://loom.ly/MDo6h6c
#AdBlocking #AdTech #Monetization #OnlineAdvertising

Session RPM is a powerful metric for publishers as it enables you to measure what you actually earn per visit. Learn why successful publishers focus on Session RPM here.
#DigitalPublishing #GoogleAdManager #AdTech #Monetization

Did you know that Valentine's Day is the 4th largest retail event of the year? Peak sales periods present a revenue opportunity to non-ecommerce publishers who can capitalise on advertisers' increased spending. Our tips on Digital Doughnut will help you optimize your website for Valentine's Day (or any yearly celebration!).
#ValentinesDay #Monetization #DigitalPublishing

It is estimated that in 2020, almost 90% of display ad spend will be accounted for by #ProgrammaticAdvertising. Our guide will help you understand the types of Programmatic Advertising deals and how they differ.
#AdTech #OnlineAdvertising #GoogleAdManager

Google has confirmed its plan to banish 'obsolete' Third-Party Cookies in #Chrome by 2022, but what will this mean for digital publishers?

Google has announced its plan to banish Web Cookies by 2022 in #Chrome, but what are Web Cookies, how are they used, and how do they impact users' privacy online? 🍪
#DataPrivacy #OnlineAdvertising #AdTech

Header Bidding VS Exchange Bidding: Which is best for your website? In this post, we weigh up the advantages of each solution to help you decide which one to chose.
#AdTech #DigitalPublishing #OnlineAdvertising #Monetization

The California Consumer Privacy Act (CCPA) became effective on 1st January 2020 and applies to any publisher that processes the information of visitors from California, regardless of where the business is located. If you are an #AdSense publisher, check out our article on The Blog Herald to learn what #CCPA is and how you can prepare for it.
#DigitalPublishing #DataPrivacy #Compliance

Now that #CCPA is effective, Google Ad Manager publishers have two options to ensure compliance and avoid hefty fines. Learn about the impact of CCPA, who it applies to, and how to comply. #DigitalPublishing #AdTech

After the highs of Q4, publishers can often get a nasty surprise when they come to check their Google AdSense earnings in January. Learn about why AdSense earnings often decrease in Q1 and what you can do about it. #AdSense #DigitalPublishing #Monetization #Google

Ads.txt is an IAB initiative created with the aim of increasing transparency in the programmatic advertising ecosystem. Around 30% of the top 10,000 websites have adopted Ads.txt, but what is it and how does it work? Here's everything publishers need to know: #AdTech #DigitalPublishing #GoogleAdManager #OnlineAdvertising