Sam Fm

Sam FM South Coast is an adult hits format radio station broadcasting to a stretch of the English South Coast on 106 MHz & 106. 6 MHz FM and on DAB Digital (across a limited area on the Portsmouth small scale trial multiplex). It broadcasts from its Roman Landing studios in Kingsway, Southampton alongside its sister station The Breeze which is also housed in the same building. HistoryOriginal 106 & The CoastThe station was originally launched in 2006 as Original 106 (Solent), owned by Canwest, which then sold the station to Celador in August 2008. It was replaced by The Coast 106 in October 2008, and while initial RAJAR results were encouraging with a healthy increase over those posted by Original, the weekly reach stagnated at around 115, 000 by early 2011. Jack FMCelador then rebranded the station as Jack FM, to bring it in line with its sister station in Bristol, from 4 July 2011. All prior presenters except Robin Caddy were removed from the station, which switched to a format also used by Celador's other Jack stations - a presenter-led breakfast show (hosted by Bam Bam), a Saturday morning "World Of Sport" show presented by Robin Caddy and automated music interspersed with topical one-liners in between songs voiced by actor Paul Darrow at other times.

Sam FM South Coast is an adult hits format radio station broadcasting to a stretch of the English South Coast on 106 MHz & 106. 6 MHz FM and on DAB Digital (across a limited area on the Portsmouth small scale trial multiplex). It broadcasts from its Roman Landing studios in Kingsway, Southampton alongside its sister station The Breeze which is also housed in the same building. HistoryOriginal 106 & The CoastThe station was originally launched in 2006 as Original 106 (Solent), owned by Canwest, which then sold the station to Celador in August 2008. It was replaced by The Coast 106 in October 2008, and while initial RAJAR results were encouraging with a healthy increase over those posted by Original, the weekly reach stagnated at around 115, 000 by early 2011. Jack FMCelador then rebranded the station as Jack FM, to bring it in line with its sister station in Bristol, from 4 July 2011. All prior presenters except Robin Caddy were removed from the station, which switched to a format also used by Celador's other Jack stations - a presenter-led breakfast show (hosted by Bam Bam), a Saturday morning "World Of Sport" show presented by Robin Caddy and automated music interspersed with topical one-liners in between songs voiced by actor Paul Darrow at other times.