Crimson Consultants Ltd

Crimson Consultants is a consultancy and development company which specialises in assisting organisations implement Microsoft Dynamics CRM.

Crimson Consultants was formed in 2005 with a mission to satisfy the requirements of its customers and its employees and instituted a set of core values which have been instrumental in establishing Crimson as a successful SME serving over 75 customers, employing 40 + staff and with a turnover in excess of £2m.

A Microsoft CRM Partner, Crimson is a consultancy and development company which specialises in assisting organisations implement Microsoft Dynamics CRM to achieve their specific business goals. Microsoft Dynamics, is a world-leading CRM system providing rich, generic functionality, but its degree of fit with the specific requirements of most individual businesses is about 60% . For good user adoption, the functional fit should be closer to 100% and, although this can be achieved by configuration and customisation of the core system, is time-consuming and expensive for any one customer to undertake.

The Crimson Dynamics solution builds on Microsoft Dynamics CRM to achieve this close functional fit by means of its pre-built Accelerators, which deliver sector and application-specific functionality “out-of-the-box” together with a consultative implementation process, known as Crimson Fusion.

Crimson has specialisms in the UK post-16 education sector and with not-for-profit organisations, although for any business seeking to improve its marketing /events, sales /recruitment and customer service /support functions, Crimson has both the domain knowledge and business experience to deliver a successful CRM solution.