About Enterprise By Design
EBD: A live project for interdisciplinary undergrad teams.
An opportunity to apply their studies to a complex project set by a real consumer partner.
Enterprise By Design Description
This practical course will provide you with experience of design-led innovation: creating a product concept, developing it within a multidisciplinary team and pitching it to a panel of experts.
You will gain hands-on experience of marketing (branding, positioning, pricing and selling) a product you have developed. You will also be able to experience a variety of different subjects from different schools, all of which are important within the enterprise process.
You will have the opportunity to work with other students from schools such as Business, Product Design, Engineering + Computer Science, Psychology and Creative Industries.
You will be learning from others and helping and informing the learning of others.