Grassroots Media

Clear, engaging commercial writing gives your business a distinct voice. Let the words work for you.

Web copy, social media, brochures, leaflets, press releases and more. Get in touch to, to find out how we can help your business.

Working with B2B, B2C, Public sector, Charities.
Specialisms: Tourism, Travel, Leisure, Lifestyle, Society.


About me:
Way back when I had a good head of hair I was a BBC journalist, working up stories for John Craven on BBC 1's Countryfile. It was fun, but my real ambition was to plough my own furrow as a freelance writer (excuse the pun).

So that’s what I do. I'm a writer for hire. I work with all sorts of clients, including businesses, public sector organisations and NGOs. They include national magazines and newspapers - for example, I've recently worked with The Guardian, Sunday Telegraph, Country Walking and BBC Countryfile magazine.

There’s a theory* that 10, 000 hours of practise makes you an expert, which I reckon is debatable. But if it's right, I’m some sort of genius because my career as a wordsmith is now approaching the 10, 000 mark in days. . .

And I bring all of that experience to copywriting gigs. I really love helping clients to tell their stories in creative, engaging ways. Do, please, get in touch.

Julian Rollins

*‘The Role of Deliberate Practice in the Acquisition of Expert Performance’ (1993) Anders Ericsson et al.