Hybu Cig Cymru - Meat Promotion Wales

Our Market Development Team are back in the office today after a busy week at HOFEX Hong Kong, Asia’s leading food and hospitality tradeshow. The interest in Welsh Lamb is evident in the photos, here are some of the highlights. https://bit.ly/2W5zibc
Mae'n Tîm Marchnata nol yn swyddfa heddiw ar ôl wythnos brysur yn HOFEX Hong Kong, sef sioe fasnach fwyaf Asia. Mae'r diddordeb mewn Cig Oen Cymru yn amlwg yn y lluniau, dyma rai o'r uchafbwyntiau. https://bit.ly/2IU7a6Y

Mynd i Gwyl Fwyd Caernarfon fory? Dilynwch arogl arbennig Cig Oen ac Eidion Cymru i ddod o hyd i Chris 'Foodgasm' Roberts a'i ddanteithion blasus o fewn waliau'r castell! Bydd yn paratoi stêcs cig eidion a chig oen wedi'i fygu, bendigedig!
Planning on going to Gwyl Fwyd Caernarfon tomorrow? Our Lambassador Chris 'Foodgasm' Roberts will be there with samples of flame basted Welsh Beef tomahawk steaks and slow cooked smoked Welsh Lamb! Beautiful!

We're looking forward to joining the CowsonTour team to help share the farming story next week! We'll be joining the tour at Maesteg, Aberystwyth and Wrexham, providing commentary for butchery demonstrations and running cooking demonstrations with kids, as well as supplying resources for their activity packs. We're pleased to support such a great initiative! https://bit.ly/2Lz3TNl
Edrych ymlaen at ymuno â chriw Cows on Tour wythnos nesa i rannu gwybodaeth am y diwydiant ffermio. Byddwn ni'n ymuno â nhw ym Maesteg, Aberystwyth a Wrecsam i ddarparu sylwebaeth ar gyfer arddangosiadau bwtsiera ac yn cynnal arddangosiadau coginio, yn ogystal â chyflenwi adnoddau ar gyfer eu pecynnau. Rydym ni'n falch i gefnogi'r fenter! https://bit.ly/2HavG1q

Our cross-continental marketing marathon continues this week as our team promotes Welsh Lamb to potential Italian buyers at Tutto Food in Milan. Italy is a well-established market for Welsh Lamb, and the country also has a growing appetite for Welsh Beef. Here we are focusing on maintaining relationships with existing customers as well as introducing the products to potential new buyers.
Mae ein marathon farchnata yn parhau wrth i'n tîm hyrwyddo Cig Oen Cymru i brynwyr yn nigwyddiad Tutto Food, Milan. Mae Cig Oen Cymru wedi hen ennill ei blwyf yn yr Eidal ac mae’r Eidalwyr hefyd yn prynu mwy a mwy o Gig Eidion Cymru. Felly, ein nod yma ydy cynnal perthynas â chwsmeriaid cyfredol yn ogystal â chyflwyno'r cynnyrch i brynwyr newydd.

This week, our marketing team are at Hofex in Hong Kong. It is Asia’s leading food and hospitality tradeshow and a platform for exhibitors to meet high-quality food and hospitality traders from all over the world. HCC will be working alongside other UK levy boards and red meat processors, but reinforcing the messages and credentials of the Welsh Lamb and Beef brands.
Wythnos yma, mae ein tîm marchnata yn ffair fasnach Hofex yn Hong Kong. Hofex yw sioe fasnach bwyd a lletygarwch fwyaf Asia ac mae'n gyfle i gwrdd â masnachwyr bwyd o bob cwr o'r byd. Yno bydd HCC yn gweithio ochr yn ochr â phroseswyr cig coch a byrddau ardoll eraill y DG, ond mae ein pwyslais yn bendant ar y brandiau Cymreig.
https://hccmpw.org.uk/…/cross-continent al-marketing-drive-f…

The latest lamb carcase classification results from Welsh abattoirs show that more and more farmers are producing meat to the highest market specification. The statistics released by Welsh processors for 2018 show a positive performance by the industry. This includes significant reductions in the numbers of animals which were over-fat, and continued increases in the numbers which hit the highest desired conformation. Read more: http://ow.ly/MdFt30oCTgU
Mae’r wybodaeth ddiwed...daraf ynghylch carcasau ŵyn gan ladd-dai Cymru yn dangos bod mwy a mwy o ffermwyr yn cynhyrchu cig yn unol â gofynion y farchnad. Yn ôl yr ystadegau a gyhoeddwyd gan broseswyr Cymru ar gyfer 2018, cafwyd perfformiad da gan y diwydiant. Roedd llai o lawer o anifeiliaid yn or-dew, ac roedd cynnydd eto yn y niferoedd â’r cydffurfiad gorau. Darllenwch fwy: http://ow.ly/4Z1t30oCTkI
See More

Would you like to join HCC's team in Aberystwyth? We're looking for a 'Strategic Insight and Engagement Manager'. Closing date: 17 May 2019 For more information, visit our website: http://ow.ly/cp2M30ox6Ak
Eisiau ymuno â thîm HCC yn Aberystwyth? Rydym ni'n chwilio am 'Reolwr Mewnwelediad Strategol ac Ymgysylltiad'. ... Dyddiad cau: 17 Mai 2019 Mae mwy o wybodaeth ar ein gwefan: http://ow.ly/tVvO30ox6Hq
See More

Recently, we worked on this article for the in-store magazine of a major supermarket chain in Dubai. A big thank you to Llanidloes farmer Wynne Jerman and family for taking part in the interview and giving Dubai customers an insight into Welsh sheep farming.
Yn ddiweddar, fe wnaethon ni weithio ar yr erthygl yma ar gyfer cylchgrawn archfarchnad fawr yn Dubai. Diolch i'r ffermwr Wynne Jerman a'i deulu am fod mor barod i helpu ac am roi blas o ffermio defaid yng Nghymru i gwsmeriaid Dubai.

Our market development team have been busy dealing with enquires for Welsh Lamb and Welsh Beef at SIAL Canada this week. The event in Toronto attracts over 15,000 buyers. Check out these visitors' reaction when they tasted Welsh Lamb on our stand!
Mae ein tîm datblygu'r farchnad wedi bod yn brysur yn delio gydag ymholiadau di-ri yn nigwyddiad SIAL Canada wythnos yma. Mae'r ffair yn Toronto yn denu dros 15,000 o brynwyr. Mae ymateb yr ymwelwyr yma i'n cig oen yn wych!

A'r enillydd yw.....Anaé Angood o Ysgol Penybryn, Tywyn!
Llongyfarchiadau mawr i Anaé ar ennill ein cystadleuaeth prydau iach ar y cyd â chylchgronau Urdd Gobaith Cymru. Cynlluniodd bum prif gwrs cytbwys a maethlon i ennill offer coginio a gwers goginio yn yr ysgol. Coginiodd Elwen Roberts rhai o brydau Anaé ac roedd pawb yn ei dosbarth wrth eu bodd yn helpu a blasu! Darllenwch fwy o'r hanes: https://bit.ly/2VDF8TZ
And the winner is....Anaé Angood from Ysgol Penybryn, Tywyn!
... Congratulations to Anaé for winning our healthy school meals competition. She created a menu of five balanced and nutritious main meals to win cookery equipment and a cookery masterclass at her school. HCC's Elwen Roberts helped to bring her dishes to life in front of her classmates! Read more here: https://bit.ly/2Y40c3w
See More

Mi fuon ni yn Ysgol Penybryn, Tywyn ddoe i gyhoeddi enillydd ein cystadleuaeth prydau iach! Gwyliwch Heno S4C heno i gael gwybod pwy yw'r enillydd ac i weld pa seren o'r byd pêl-droed gyflwynodd y wobr......! ⚽️
Yesterday, we visited Ysgol Penybryn, Tywyn to announce the winner of our healthy school meals competition. The winner will be revealed on Heno S4C tonight, tune in to find out which footballing star presented the prize...! ⚽️

Have you heard figures being thrown around about how much water it takes to produce meat? This picture should give you a clue about where the vast majority of it comes from in Wales. Context is everything! 🌧️ Read HCC's reaction to the recent claims made, here: https://bit.ly/2DFYPAk
O ble mae'r 'miloedd' o litrau sydd eu hangen i gynhyrchu cig yn dod yng nghyd-destun Cymru? Dylai'r llun isod roi cliw i chi! Mae'n bwysig cael cyd-destun! 🌦️ Darllenwch ymateb HCC i'r honiadau diweddar, yma: https://bit.ly/2GOW0xS

A poll commissioned by HCC has revealed that people may be cutting back too much on red meat.
Official government guidelines say that adults can eat 500g a week of cooked red meat, or an average 70g a day. 53% of people think that the recommended intake is half that figure. Leading sports stars have been helping us to emphasise the positive contribution that lean Welsh Lamb, Welsh Beef and pork in moderation can bring to the diet. Read more: http://ow.ly/2bEX30ozNYj
*******
... Mae arolwg barn gan HCC wedi awgrymu nad yw pobl yn bwyta digon o gig coch.
Mae canllawiau swyddogol y llywodraeth yn dweud y gall oedolion fwyta 500g yr wythnos o gig coch wedi'i goginio, neu 70g y dydd ar gyfartaledd. Ond mae’r arolwg yn dangos bod 53% o bobl yn credu taw hanner hynny sy’n briodol i’w fwyta. Mae sêr o’r bryd chwaraeon wedi bod yn ein helpu ni i ddangos sut y gall bwyta Cig Oen Cymru, Cig Eidion Cymru a phorc yn gymedrol fod yn fuddiol i'ch diet. Darllenwch fwy: http://ow.ly/JjFc30ozOb0
See More

HCC has welcomed a report which highlights the benefits of livestock markets to the rural economy. The report, compiled by an independent analyst for the Livestock Auctioneers Association (LAA), asserts that: 👉 markets across England and Wales contribute a total of £3.42 billion to the local economy when indirect expenditure is included 👉 they provide employment for over 3,000 people.
https://hccmpw.org.uk/…/hcc-welcomes-po sitive-report-on-imp…
... Mae HCC wedi croesawu adroddiad sy’n pwysleisio manteision marchnadoedd da byw i’r economi wledig. Mae’r adroddiad, a luniwyd gan arbenigwr annibynnol ar gyfer Cymdeithas yr Arwerthwyr Da Byw (LAA), yn honni: 👉 bod marchnadoedd ar draws Cymru a Lloegr yn cyfrannu cyfanswm o £3.42 biliwn i’r economi leol pan fydd gwariant anuniongyrchol yn cael ei gynnwys 👉 eu bod yn darparu cyflogaeth i fwy na 3,000 o bobl.
See More

Lean red meat can be enjoyed as part of a healthy, balanced diet. No single food contains all the nutrients we need for good health, so it’s important to eat a wide variety of different foods. Lean red meat is an excellent source of essential vitamins and minerals, including protein, iron and zinc.
Gallwch fwynhau cig coch fel rhan o ddiet iach a chytbwys. Nid oes un math o fwyd yn cynnwys yr holl faetholion angenrheidiol i fyw yn iach, felly mae’n bwysig bwyta amrywiaeth eang o gynhwysion. Mae cig coch heb lawer o fraster yn ffynhonnell wych o fitaminau a mineralau, yn cynnwys protein, haearn a sinc.
http://ow.ly/d0Eh30ox6Zn

Would you like to join HCC's team in Aberystwyth? We're looking for a 'Strategic Insight and Engagement Manager'. Closing date: 17 May 2019 For more information, visit our website: http://ow.ly/cp2M30ox6Ak
Eisiau ymuno â thîm HCC yn Aberystwyth? Rydym ni'n chwilio am 'Reolwr Mewnwelediad Strategol ac Ymgysylltiad'. ... Dyddiad cau: 17 Mai 2019 Mae mwy o wybodaeth ar ein gwefan: http://ow.ly/tVvO30ox6Hq
See More

Did you hear about the EAT Lancet report that was published earlier this year? It claimed that a healthy and sustainable diet for a growing global population should predominantly include plant-based foods and, argued for a reduction in meat consumption. This caused an uproar in the livestock industry and amongst experts who advocate for a healthy, balanced diet. It now seems that leading public organisations are backing down. According to the British Medical Journal, the Worl...d Health Organization has pulled its support for the EAT Lancet diet after a leading UN ambassador questioned the scientific basis of the diet and said it was “nutritionally deficient and dangerous to human health.” #bringonthebalance
Glywsoch chi am adroddiad EAT Lancet a gyhoeddwyd ddechrau’r flwyddyn? Roedd yn honni y dylai diet iach a chynaliadwy i boblogaeth fyd-eang sy’n tyfu, gynnwys bwydydd sy’n deillio o blanhigion, ac roedd yn dadlau dros fwyta llai o gig. Achosodd hyn gryn stŵr yn y diwydiant da byw ac ymysg arbenigwyr sy’n dadlau dros fwyta diet iach a chytbwys. Mae’n ymddangos bod rhai sefydliadau cyhoeddus yn tynnu’u cefnogaeth yn ôl erbyn hyn. Yn ôl y British Medical Journal, penderfynodd Sefydliad Iechyd y Byd nad oedd am gefnogi diet EAT Lancet wedi i lysgennad o’r Cenhedloedd Unedig gwestiynu ei sail wyddonol. #gormododdimnidywndda
You can read HCC's initial reaction to the report here: https://bit.ly/2RYZUfg
See More

What do Toronto, Milan and Hong Kong have in common?🤔 They are markets for Welsh Lamb that we'll be targeting during May! We're looking forward to attending three major trade events and flying the flag for Welsh red meat across three continents! Read more: https://bit.ly/2W5zibc
Be sy'n gyffredin rhwng Toronto, Milan a Hong Kong? 🤔 Dyma dair marchnad i Gig Oen Cymru y byddwn ni'n eu targedu yn ystod mis Mai! Rydym ni'n edrych ymlaen at hyrwyddo cig coch Cymru mewn tair ffair fasnach dros dri chyfandir! Darllenwch fwy: https://bit.ly/2IU7a6Y