I Loves The 'Diff

ilovesthediff.com is the official online store of award-winning, cult Cardiff brand I Loves The 'Diff, established in 2009, the epic Cardiff Underground map, and hilarious Taffywood products featuring the likes of Cwtch-22 and Apocalypse Now In A Minute.

I Loves The 'Diff celebrates the Welsh capital in a way nobody's done before (just check out the Cardiff Bus Song! ). It's for anyone with a passion for Cardiff, or the 'Diff as some of us affectionately call this great little city. Bursting with great ideas, we've featured in all the local magazines and found momentary online fame with the Cardiff Underground tube map. Our Taffywood Cards are sold throughout the city, in Roath's Milkwood Gallery, Hamptons Penarth, Bejewelled in High St Arcade, at the Castle, National Museum, the Visitor Information Centre in The Hayes, Havard & Havard (Cowbridge) and even Waterstones.