About Lizi'S
Lizi's is a healthy breakfast cereal containing oats, nuts and seeds, baked with agave syrup, apple juice or fruit sugar.
Lizi'S Description
The GoodCarb Food Company has all the ingredients for healthy living thanks to founders Dr Mick Shaw and his wife Lizi. They are true foodies with a sound background in both organic farming and science.
They set up the company in 2003 with a view to combining their lifelong love of food with their experience of farming, food, and science. The idea was to promote that sense of wellbeing induced by good food without creating the artificial blood sugar fluctuations produced by so many convenience foods.
“We were farming organically in West Wales when Lizi experimented with low carbohydrate diets and lost weight”, explains Mick. “I became intrigued by how low carbohydrate diets worked. But as organic farmers we were appalled by the artificial ingredients in many low carb food products and thought we could do better!
“I am an experimental physicist by training and discovered that it was a simple matter to measure how our blood sugar levels were affected by what we ate using self-test meters made for diabetics, ” adds Mick.
The couple started to read as much as they could about the role of carbohydrates in food. It was clear from the latest scientific research papers that the Glycemic Load (GL), which is a direct measure of how food affects blood sugar, was the most important thing to measure in their new products. Lizi took this on board in the kitchen when she started experimenting with recipes.
Mick also knew that the best way to test the GL in foods was on an empty stomach, and this meant that they spent many a Sunday morning in bed pricking fingers to measure the GL of Lizi’s latest food creation.
As the development work progressed, the couple became increasingly confident that their concept was viable. They also realised that they had a unique selling point. “We are the first company in the World to measure the GL of our products, and that, together with our insistence on natural ingredients, gives our customers a great deal of confidence in the health credentials of our products, ” says Lizi.
So convinced were they that they sold their farm to go into commercial production. And they began getting their final testing done under laboratory conditions at the University of Wales in Swansea.
It was then that The Good Carb Food Company was born! None of this came as a surprise to friends and family as Lizi and Mick’s new venture was considered a natural progression for the couple as they have always been believers in ‘natural eating’ principles.
“It takes millions of years for our bodies to evolve and we are simply not designed to eat the highly refined carbohydrates which form the major part of many people’s diets today”, explains Mick.
In addition to their strong beliefs, Mick comes from a family of bakers in the Lake District and his scientific career has made him a leading authority on lasers. Lizi developed her interest in cooking during time spent in Africa and the Middle East and also learned a lot about people’s relationship with food while running a successful B& B in the Cotswolds. They are not afraid of hard work and believe that their experience in converting a 70 acre farm on the Cardigan coast in West Wales to organic standards has helped them to develop a deeper understanding of why good food is so important.
“We used to farm pedigree Welsh Black cattle and Welsh Mountain sheep. Welsh Blacks are the oldest breed in the UK dating back to Roman times and the beef has a superior taste and texture to more recent breeds”, explains Lizi.
“It was here that we became increasingly interested in the taste and healthy eating aspects of food. Once their farm had been successfully converted, they became part of an organic farmer’s cooperative where Lizi developed organic lamb burgers and ready meals which have won prizes at the Organic Food Awards and The Taste of Wales Awards.
The couple now feel that they are on the brink of another, equally satisfying adventure. Mick and Lizi believe that the time has come to share their experiences and their enthusiasm for food with the rest of the world and are looking forward to being part of a new food and nutritional revolution!
Reviews
Free UK delivery when you spend over £25 in our online store! Have a look here -> http://bit.ly/2MKY8LU
Hello granola fans, who likes to keep it simple with Lizi's Original Granola?
Did you know that over 30 million Brits regularly skip breakfast due to their hectic mornings? Lizi's has made it easier for us all with new Breakfast Drinks available in Strawberry, Chocolate and Vanilla! 🍫🍓
Three cheers for a bank holiday!🎉 🎉 🎉 Start it off with a bowl of Lizi's Granola to set you up for the day!
All of our delicious granola is suitable for vegetarians and vegans!🌿 Spread the word! #vegan #veganism
Lizi’s Low Sugar Granola Banana Bread is a great recipe for you to try this weekend!🍌 Find the recipe here ➡️ http://bit.ly/2LhhPGv
From Lizi's Original Granola to Treacle and Pecan, we have a great selection of granolas! 😍 Have a look at the full range here ->http://bit.ly/2KEzTKx
Lizi's Passionfruit and Pistachio Granola is one of our favourites😋 Give it a try if you haven't already!
Guess what?! Lizi's Low Sugar Granola is a winner🏆🏆 🏆coming top in the breakfast cereal category in the Healthy Food Guide UK Best of Health Awards 2018! We are so proud❤️
It’s competition time!!! Who wants to win a bag of Lizi’s delicious Low Sugar Granola? We have 2 bags to give away to 2 lucky winners! To win all you have to do is tell us what time of day you usually eat your Lizi's Granola! Good luck!🎁
Have you tried our new Breakfast Drink yet? The strawberry flavour is perfect for the summer! 🍓
Hello Lizi's lovers! Monday has come around again! How did you spend your weekend?
Too much sugar can be detrimental for your health. Lizi's Low Sugar Granola can help you limit you sugar intake, and your body will definitely be thankful for it!
Weekends are the perfect time to have a go at trying a new recipe🍳 Why not try making these delicious Banana and chocolate granola pancakes 🍌 🍫 http://bit.ly/2KCDzfz
Happy Fri-yay! Which flavour of Lizi's Granola is your favourite?
I'm sure the majority of you have your granola in the morning…but does anyone have a cheeky bowl in the evening? 🌅
Do you often skip breakfast because you don't have the time? Lizi's is here to save you with a brand new Breakfast Drink, available in three delicious flavours: chocolate, vanilla and strawberry! 🍫 🍓
Magic up your Monday with some marvellous Mango and Macadamia Granola! We are really loving alliteration today! 😉
Think granola is just limited to the bowl? Think again! Have a go at making a cheesecake with a granola base, we guarantee you'll love it! http://bit.ly/2Ma5DvG
Tried the new 'go go granola' shot today, was perfectly portioned for being in the office for a snack to keep me going until dinner. Normally the average quick, healthy, snacks are bland and convenient. But I was extremely surprised with the Lizis go go it wasn't just convenient but full of flavour and filled the hunger feeling I had. I've now purchased the treacle and pecan breakfast cereal because the taste is great and healthy. It's a win win. Highly Recommended!
Low Sugar Granola is great!! Have eaten full sugar version for a while and the low sugar product did not disappoint! At last - a "clean" low sugar start to the day that doesn't taste of cardboard
Loved it .now I found something for my breakfast. Loved it even my son.bec we are diabetic we can't eat all.but this is something amazing and fill up up for long.
Love your granola! Recently discovered it after searching for ages for a Vegan friendly Granola. I shall be re-purchasing! Awesome by itself or with Peanut butter overnight oats :)
Love this granola and healthy GI too not easy to find a healthy breakfast and a nice alternative to porridge everyday.
Love it, really yummy with natural Greek yogurt too, my favourite flavour is the apple one can't wait to try more �
I'm on the Body Coach 90 day plan and was delighted to find you replace Joe's home made granola for this! We all lead busy lives so it's great to find a ready made alternative that's incredibly tasty and healthy too!
I was lucky enough to win a bag of this delicious granola. 1 of my favourites x
I was lucky enough to win a bag and it's super delicious. Have it at work for a sneaky brunch treat .
I really like the Low Sugar version. Just needs more easily recycled packaging! Thanks
I just love Lizi's reduced sugar granola! �Perfect with blueberries & strawberries for breakfast, sprinkled in yogurt for a snack or made into amazing flapjacks!
I have tried the high fibre, high protein and Belgium chocolate granola and all were very tasty and I found they left me full up and not craving snacks
At last a granola that not only fills you up but is interesting to eat with many different variations to try from. Really pleased with this product having a very fussy family. I have also taken to adding Lizi's Granola to my baked good's for an extra crunch. Thumbs up!
Amazing low sugar granola, thank you so much!
After playing a gruelling game of netball I was offered one of the tubes of granola. Couldn't hv come at a better time. Delicious, not too sweet and didn't feel like I'd just wasted my netball workout. Def buying!!!
Used to love it but then they started adding cheap ingredients such as rapeseed/ palm oil to keep the supermarkets happy. I now buy local granola made only with honey/golden syrup/orange oil.
I had issues with a foreign body, a very small piece of spikey thorn like wood that stuck in the back of my throat and was sore for a couple of days. I returned the packaging with the ''foreign body'' back in February, and received an undated letter with no contact numbers or date on. I am so very disappointed in the service I received this morning when I tried to contact the person in customer services (the letter said ''if I have any further queries, please do not hesitate to contact us). The Cardiff office refused to put me through or give me a telephone number. 1* is really to much :-(
I bought a box of 8 X Mango Macadamia Granola online on 29/9/2015 (Order # 100006635). When I first tried it, it tasted rancid. However, I was stupid enough to think that that was the taste and just continue to eat it all along and would stop buying it after I finished them.
Now, I regret my stupidity that I didn’t bother to check the expiry date of the granola. To my surprise, your company sent me expired granola dated 30TH APRIL 2014! I know I took action very late but that doesn’t give you the privilege to try to sell more expired foods to other unexpected customers. I’m really surprise with your unscrupulous trading culture.
You might want to defend yourselves by saying that I picked some old bags and accused your company. In this computer and bar code world, you can trace my expired bags to what you sent me. I’m pretty sure you can do this easily. I still have three bags with me for evidence. I can send over pictures as a proof as well.
Hope that someone can get back to me on this.
Have just found what looks like an animal's tooth in my granola. I have tried calling but no answer. I have photos and happy to send it to you for analysis but in the meantime no more lizis granola in this family!