Tactical Solutions

We are one of the UK's leading retail field sales agencies. We are FMCG experts, working across the Big Four supermarkets and leading convienence stores.

Quite simply, we are your last pair of hands. The last point of contact between your brand and your consumers. And, because our team in the field become your team in the store, we know what makes the difference.

The final touch.

We prioritise your product presence, availability, distribution and promotions in a way that incrementally drives ROI for your brand, influencing key decision makers and making an impact through systematic interventions.

We understand that it’s all about relationships.

That’s why our teams are in stores week in, week out, developing the partnerships that make the difference to your business. And so, whether you’re launching a new product, implementing POS, managing a seasonal campaign, in need of experiential product sampling or store by store insights, our fully employed team of retail and brand experts have the experience and knowledge to leverage the relationships that make an impact on your bottom line.

All the way to the very last pair of hands.

How we do it

For starters, it’s not ‘one size fits all’. We know that your brand and its positioning, promotion and profile, has unique requirements, and so requires a bespoke solution to maximise sales.

And that’s why all of our services are built around ROI. Through auditing promotional compliancy, providing seasonal campaign support or ensuring availability at the point of distribution, our teams focus on delivering results, rather than ticking boxes; from active selling for launches to giving product demonstrations and executing roadshows.

For us, it all happens in real time. And so reporting has to as well.

We analyse store, brand and sales data so that we constantly know what’s working, and what needs to happen next. In fact, data and insight are at the heart of everything that we do. That’s what gives us the ability to ensure we are in the right stores, taking the right actions to deliver the right results, at every stage of our process. We combine retailer EPoS data with our own bespoke DRIVE software and that, combined with our strong in store relationships, means we know exactly how to improve sales, drive availability and ensure that retail agreements are compliant. How? Because we commit to intensive training for all staff on how to utilise different retailer systems, allowing our clients to make long-term systematic changes in all store formats.

It means that, as we walk into stores on a daily basis, we understand what actions are required and where the opportunities are. This knowledge, combined with our strong relationships with store staff, means our fully employed teams are able to give their clients full visibility of store level results, giving them the opportunity to shape the brief during a campaign.

As your eyes and ears in store on a daily basis, we are there to make sure that every part of your sales process provides effective ROI.

As effective as if you owned the store yourself.