About Xenolith
Multidisciplinary Design Studio
Xenolith Description
Xenolith is a Welsh sustainable fashion brand challenging oniomania through creating disorder and disruption using graphic prints and transformational reconstruction. Disturbia is the initial concept range and is a revolt against the mental anguish, anxiety and confusion inflicted upon consumers through the fast fashion industry.
The intention of the concept is to unsettle consumers and make them feel temporarily uncomfortable through perceiving asymmetric, off-trend garments. It's aim is to encourage consumers to question what they see, drawing attention to the costs of fast fashion to bring about change.
The range reflects the authentic personality of the consumer at a high-end price point to enhance the purpose of emotional investment in fashion that motivates the consumer's purchasing habits.
Xenolith has strong focus on concept pieces to give the consumer the statement outfit they need to reject socially created consumption and trend following behaviours.